SBCC Spotlight Individual Contractor at UNICEF

Job Number: 528555
Location: Nigeria
Work Type: Consultancy

Purpose of Activity/Assignment

• Spotlight aims to change social norms and behaviors at community, individual and family levels advocating with political and religious leaders to engage them as positive influencers and champions of non-violence. To ensure sustainability and to break generational transfer of negative norms, Spotlight will target men and boys and work with youth in schools. Spotlight will engage with the media for creative advocacy, capturing local language and context to create public awareness and change negative norms.
• Prevention is the nucleus of the Initiative and the comprehensive and multi-dimensional approach to prevention will be based on the following key elements.
• Analysing root causes and risks by examining behavioral factors that lead people to decision-making. Critically examining the behavioral factors that lead people to make decisions, act on them, think about, influence, and relate to one another, and how they develop believes and attitude.
• Working with relevant formal and informal institutions that influences these behavioral factors (including beliefs, perceptions and behaviors) as the key custodians of socio-cultural norms. Learning institutions such as academic institutions (primary, secondary and tertiary), training centres e.g. teachers training colleagues, police colleagues, the law school and non-formal institutions e.g. women networks, peer education groups, traditional and religious institutions and council of elders will be targeted to use their platforms to promote equitable social norms and behaviours and non-violence among their subject and worshipers. Media, entertainers and social media influencers will also be engaged as they have a huge impact and potential to change pervasive negative norms, attitudes and behaviors.
• Engaging men and boys to become upholders of the rights of women and girls and not perpetrators of VAWG.  Male influencers at all levels will be identified as champions in the communities using existing platforms e.g. HeforShe campaign, husband and future husbands’ schools, men and boys’ networks and coalitions. Working with men and boys’ networks and coalitions will support the campaign against GBV/HP, leveraging on existing platforms that target men at the community level.
• Transformative change requires empowerment of women and girls to help them live a life of dignity. Thus, women and girls will be supported to access information on their rights including SRHR, human rights, sexuality education, to build networks and promote peer learning and counselling. For those furthest behind, this will be coupled with livelihoods support.
• The proposed task will address issues of gender equitable social norms, attitudes and behaviors change at the community and individual levels to prevent VAM/C and HP.
• UNICEF plans to work with relevant government and Civil Society Organizations including the National Orientation Agency, religious and traditional organizations at Federal and state levels for community mobilization and sensitization to create awareness on the effects of harmful practices and every form of violence against children especially girls as well as to engender positive social norms change.

Scope of Work
Under the management of the C4D Manager and technical guidance of the CP team, especially the CP Specialist (HP), the Contractor will coordinate community engagement activities (development of a strategy/plan), initiate rapid assessment of the social norms attached to violence against women and girls, and facilitate messages development process leading to production of various materials with messages on:

• Elimination of all forms violence against women and girls, including sexual violence against children,
• Harmful practices (HPs),
• Girls’ education, and
• Teenage pregnancy

The Contractor will foster networks for social mobilization and engage the wider public around specific issues or to act as agents of change.  Examples: Influencers call for the provision of services to survivors; peer-to-peer approaches to promote access to prevention and response centres; targeting private sector to put in place internal measures to prevent GBV.

Major Responsibilities/Assignments

• Design and coordinate a rapid assessment study to define the social norms attached to violence against women and girls in the six focus states.
• Spearhead and lead the process of development of a strategy/plan for community engagement to support behaviour change interventions.
• Facilitate an all-inclusive and collaborative engagement with key stakeholders to design messages aimed at eliminating all kinds of violence against women and girls.
• Support review and adaptation of any existing materials to suit the current objectives of the Spotlight Initiative.
• Work with identified graphic designers to design any IEC materials recommended during the message design and materials development workshop/process.
• Design drafts of any recommended materials in all forms – print, audio or visual and support the pre-test process in selected sites.
• Finalize the design of the materials to print-ready stage (artworks and dummies for translation/production).
• Incorporate all the proposed changes in the materials after the pre-test process.
• Oversee the implementation of community engagement interventions across the six States
• Provide monthly reporting on community engagement activities.

Requirements
To qualify as an advocate for every child you will have:

• A university degree in any Social Science - Sociology, Political Science, Anthropology etc
• An experienced facilitator with a SBCC background in message design in Communication, Media and Public Relations.
• At least Three (3) years progressively responsible professional work experience in SBCC/BCC/advertising and the use of social marketing approaches in messages development and development of IEC materials.
• Ability to conceptualize ideas clearly and concisely in written and oral form, innovative, plan and execute ideas.
• Specialized training in SBCC/C4D/BCC will be an added advantage
• Fluency in English is desirable.  Knowledge of local working language of any other Nigerian languages a plus.

Basic competencies include:

• Current knowledge of development issues, strategies as well as programming policies and procedures in international development cooperation
• Proven ability to conceptualize, innovate, plan and execute ideas, as well as to impart knowledge and teach skills
• Communication skills, to work closely with variety of partners, stakeholders and communities at large.