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  • Brand Executive at Lantern Books

  • Posted on: 15 November, 2019 Deadline: 25 November, 2019
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  • Literamed Publications Nigeria Limited, est. 1969, is Nigeria's leading Children's book publisher. Its imprint, "Lantern books" is now a household name in Nigeria and West Africa.

    Literamed has in its stable over 400 titles of books for Pre-primary, Primary, Secondary and Literature texts for different age ranges, all widely accepted in Nigerian Schools.

    Brand Executive

     

    Job Description

    • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
    • Analyse the success of marketing campaigns and creating reports supervising advertising, product design and other forms of marketing to maintain consistency in branding.
    • Organise events such as product launches, exhibitions and photo shoots.
    • Conduct consumer and market research.
    • Identify how our brand is currently positioned in the market.
    • Design a research-based brand strategy
    • Develop and execute marketing.
    • Campaigns aimed at communicating our brand message.
    • Communicate our brand personality internally and align company around foundational ideas.
    • Lead marketing team members through campaigns.
    • Measure and report on success of marketing campaigns
    • Anticipate consumer trends and keep brand up to date.

    Requirements

    • Experience: 2-3years experience as a brand executive
    • Qualification: Bsc in Marketing

    Method of Application

    Interested and qualified candidates should send their CV to: jobs@lantern-books.com Using the Job Title as the subject of the mail.

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