Brand Executive at Lantern Books

Job Description

• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyse the success of marketing campaigns and creating reports supervising advertising, product design and other forms of marketing to maintain consistency in branding.
• Organise events such as product launches, exhibitions and photo shoots.
• Conduct consumer and market research.
• Identify how our brand is currently positioned in the market.
• Design a research-based brand strategy
• Develop and execute marketing.
• Campaigns aimed at communicating our brand message.
• Communicate our brand personality internally and align company around foundational ideas.
• Lead marketing team members through campaigns.
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date.

Requirements

• Experience: 2-3years experience as a brand executive
• Qualification: Bsc in Marketing