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  • Posted: Nov 12, 2019
    Deadline: Nov 16, 2019
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    Cinema Marketing Officer


    Job Brief

    • The marketing officer will be accountable for delivering the commercial performance in their respective locations, including revenue and subscriber volume targets.
    • This include but not limited to creating specific propositions and offers for targeted customer segments, leading subscriber growth and retentions initiatives, guiding insight and analytics (both historical and future-facing) to optimize commercial performance, planning customer marketing campaigns, and tracking performance across all these activities.

    Duties/Responsibilities

    • Support the company’s operations to develop and implement its commercial marketing plan for key growth and retentions volume levers
    • Optimise upsell performance across for box office and concession revenue
    • Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
    • Work closely with schools, corporates and universities and ensure that group booking admissions is met each week
    • Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance
    • Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
    • Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis
    • Always aim to surpass target on weekly basis
    • Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
    • Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly
    • Liaise with Business Development Manager to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
    • Ensuring the cinema meets set admissions targets each month/year etc.
    • Support all movie premier activities to drive revenue and ultimately business growth.
    • Carrying out market research to seek new opportunities and new clients
    • Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
    • Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.
    • Performs any other duties as assigned by Line Manager

    Required Qualifications/Skills

    • Minimum of University degree in relevant field.
    • Minimum of One (1+) years’ relevant marketing and social media work experience within the retail and entertainment industry
    • Able to negotiate with schools, universities and corporates
    • Able to analyse data and report clearly. Marketing acumen a must able to document market ideas, proposals and policy, and produce weekly reports.
    • Strong thinking skills, able to identify principles & take logical implementation steps based on these
    • Great negotiation and presentation skills. Able to convince clients to patronise our cinemas on weekly basis.
    • Must be presentable, able to articulate proposals to all clients and be to communicate in well-articulated manner.
    • Strong continuous improvement skills, naturally identifying opportunities to improve, creative ideas generation.
    • Outstanding analytical and presentation skills
    • Strong marketing acumen
    • Highly presentable and articulated approach to deal with a large variety of groups
    • Attention to detail and ability to bring groups clients to cinema to enjoy our services
    • Able to deliver results and driving group projects to boost other income revenue
    • Strong team mentality and ability to build and maintain open and honest communication
    • Capability to generate original ideas, even in the midst of ambiguity
    • Responsibility and ownership of activities combined with a self-starter approach
    • Commitment to self-development
    • Good understanding of the industry and key issues affecting our business.

    Method of Application


    Interested and qualified candidates should send their Application Letter and CV to: recruitment@apataandascott.com using the Job Title as the subject of the mail.

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