Marketing Communications Executive at ActiveEdge Technologies

Job Summary

• Handle corporate and marketing research activities for ActivEdge and its products.
• Formulates strategies to build ActivEdge’s brand and promote it.
• Manage advertising/communication campaigns, exhibitions and promotional events that will help ActivEdge achieve commercial revenue targets, market share objectives and brand recognition

Principal Duties and Responsibilities

• Conceive and develop efficient and intuitive marketing strategies based on ActivEdge’s objectives and budget.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Effectively manages corporate social media such that ActivEdge brand is protected in this forum.
• Responsible for integrated strategic and tactical marketing, promotional and public relations campaigns, tradeshows/events, digital media/web development and other communications to support global revenue growth.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Analyze consumer demographic and personal details and plan on ways to make product appeal to consumer.
• Create marketing materials such as; brochures, press releases, website material etc.
• Monitor progress of campaigns using various metrics and submit reports of performance
• Gather market intelligence on products and advise managements appropriately.
• Manage strategic planning, creative development and production of communications vehicles for existing and prospective customers.
• Develop and execute brand architecture strategy to ensure consistent messaging and uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions.
• Tracks and reports on the success rate and performance of ongoing promotional campaigns, website and tradeshow/conference activities; adjusts strategic approach as necessary.
• Develop presentations and quarterly ActivEdge newsletter for employees and external customers
• Manages budget and all coordination of trade shows, outside conferences and on-sight customer conferences.
• Responsible for all corporate and investor related marketing materials development.
• Serves as a unifying force to position communications discussions at both the strategic and tactical levels.

Competency and Skill Requirements

• Good understanding of market research techniques, data analysis and statistics methods
•  Proven experience as marketing executive or similar role. Minimum of 5Years' experience in Marketing, brand management and corporate communications.
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software
• Familiarity with social media and web analytics
• Excellent verbal and written communication skills with an ability to communicate clearly with a range of people from diverse backgrounds.
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Tech savvy with keen interest in information technology trends.
• Expert knowledge in the use of digital marketing techniques.