Lead Generator/ Qualifier at BitPesa

Job Summary

• As the Lead Generator/ Qualifier, you will be responsible for lead generation and sales-related tasks in the West African region for BitPesa’s cross-border payments services/products.
• In this role, you will support the Sales Team in new customer acquisition within the West African region.
• We’re looking for an ambitious young professional, with the relevant experience and skills, to help BitPesa penetrate the West African region region by selling our cross-border payment products and services. This is an exciting opportunity to help take Africa’s leading digital F/X company to the next level.

Key Responsibilities

• Actively generate viable leads that satisfy internal criteria and KPIs
• Implement creative and modern techniques to generate viable leads across the regions.
• When required, effectively support the Sales Team by collaborating with key external and internal stakeholders to move deals forward in the sales process (working with Compliance, Treasury, Product).
• Help ensure client portfolio grows while being diversified, stable and profitable.
• Regularly update the sales pipeline (CRM) with client engagement status.
• Develop competitive analysis to identify market trends, customer needs and pricing/rate structure across the industry.
• Adhere to the sales process set out by the company to acquire clients
• Exceed qualified lead creation goals
• Attain daily activity metrics of calls, decision maker contacts, qualified leads
• Understand customer business issues and how these issues can be solved with BitPesa’s services
• Identify and prospect new client accounts and associations within a network of approved leads.
• Identify and prospect new clients accounts within approved vertical and regional markets
• Outreach to the prospective new clients via Web Site, Social Media, Chat Platforms, Shows, Phone and Email
• Set appointments for demos and presentation of BitPesa products and services
• Build relationships with the prospective new client’s key decision makers and serve as the primary first point of contact throughout the acquisition/sales lead qualification cycle
• Develop and follow quarterly, monthly, and weekly plans with specific, measurable goals.
• Develop a holistic Lead Generation Plan across various target segments and industries identifying “quick wins” versus “longer sales cycles”
• Keep sales pipeline (CRM) up to date with excellent lead and process management to clearly identify status and success during the sales process
• Create reports to present sales data/trends for the team and management
• Assist with implementing sales strategies and plans including but not limited to specific marketing campaigns and marketing penetration strategies
• Create/research thorough market analysis and customer segmentation for the region
• Responsible for and over new clients to the onboarding team onto the BitPesa platform
• Advise Account Management on pain points of new clients so as to build a strategy for growing sales
• Introduce the new clients to key internal stakeholders of Onboarding, Account Management, Compliance and Trading

Requirements

• Young professional who is ambitious and passionate with a minimum of 1-3 years’ experience in a relevant role
• Ability to understand and help promote the customer-centric vision at BitPesa.
• Quantitative individual with a love for numbers and data analysis.
• Excellent interpersonal, communications ( (written and oral), public speaking, presentation, and listening skills.
• Creative problem solver with the ability to work independently with minimal guidance.
• Excellent organizational skills with ensuring nothing falls through the cracks
• Advanced Microsoft Office and Google Suite Tools skills and experience in using CRM software is a plus
• Passionate about our mission to develop innovative digital payment and treasury management solutions to help businesses scale in frontier markets
• You’re persevering and willing to roll up your sleeves to do whatever needs to be done
• Willingness to be based in our Lagos office

Benefits

• Competitive salary
• Casual work environment
• Great work-life balance
• We value autonomy
• Environmental-friendly (we try to use as less paper as possible!)
• Opportunity for growth for all our employees…and more!