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  • Business Intelligence and Digital Marketing Officer at Lagos Business School

  • Posted on: 13 September, 2019 Deadline: 20 September, 2019
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  • Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

    Business Intelligence and Digital Marketing Officer

     

    Job Code: BIDM19

    Main Purpose of Job

    • Responsible for developing and executing traditional and digital marketing plan, developing marketing materials and conducting market research.

    Key Job Responsibilities

    • General marketing administration including reporting and analytics
    • Identify emerging trends with data mining, analysis and interpretation to evaluate the need for program modifications or pricing changes, and develop appropriate recommendations.
    • Develop and manage marketing materials
    • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly
    • Utilizing a range of techniques including and not limited to paid search, SEO and PPC
    • Developing and managing social media strategy and engagements
    • Evaluating customer research, market conditions and competitor data

    Qualifications

    • B.Sc in any Social Science discipline
    • MBA is an added advantage.

    Required Skills:

    • Must possess computer skills, including, but not limited to Microsoft Office Suite.
    • Data analysis skills using MS-Excel and other statistical packages
    • Experience managing PPC, SEO and Affiliate programmes
    • Experience in E-commerce, SEO, PPC, Email marketing, and social media
    • Must understand and be proficient in both traditional and digital marketing.

    Professional Qualification:

    • A professional qualification will be an added advantage

    Cognate Experience:

    • Minimum of 3 years work experience.

    Method of Application

    Interested and qualified candidates should send their CV to: careers@lbs.edu.ngUsing the Job Code as the subject of the mail.

    Note: Only short-listed candidates shall be contacted. LBS offers equal employment opportunity.

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