Market Research / Business Development Analyst at Get99

Job Description

• The Market Research/ Business Development Analyst will survey customer preferences and statistical data to support regarding available product design, prices and promotions.
• The successful applicant must be able to analyse data, strategies and competition aiming at increasing competitiveness and increased productivity.
• This position is a mid level position with great growth potential in a steadily growing company with a great and friendly work environment.

Responsibilities

• Collect data on consumers, competitors and the market place and consolidate information into actionable items, reports and presentations
• Manages all aspects of marketing research projects including identifying objectives, designing methodology, creating questionnaires or polls, implementing, and analysing research and reporting results.
• Understand business objectives and design surveys to discover prospective customer’s preferences.
• Collaborates with operations, marketing and product management teams to establish and refine business cases that support the offering definition, revenue forecast, business case, and go-to-market value case.
• Perform valid and reliable market research SWOT analysis
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Remain fully informed on market trends and incorporate best practices
• Analyse existing data and translate into marketing strategy.

Qualifications

• A degree in Business Administration, Marketing or any related field
• 1-3 years experience in a related role

Required:

• Proven market research analysis experience
• Ability to analyse and interpret large amounts of data
• Good communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Strong analytical and critical thinking ability
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc).