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  • Posted: Sep 2, 2019
    Deadline: Not specified
  • FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop world class yet localized systems, processes and structures required to achieve...
    Read more about this company

    Brand Strategist

    Job Description

    • The role holder is responsible for all research pertaining to strategy and creative development, provides in-depth competitive analysis & insight to clients regarding consumer preference.

    Job Description

    • Design cross-platform campaigns for clients’ brands that deliver effectively on client outcomes.
    • Facilitate the attainment of top quality in research, planning, briefing and presentation.
    • Research, document and present the drivers of the critical business outcomes of clients’ brands and work with Team Lead – Relationship Strategy in structuring up-selling and cross-selling activities.
    • Collaborate with the Account Management team, Creative Team and Media Team to define project objectives, set performance metrics and establish project approach.
    • Facilitate brainstorming sessions with cross-functional campaign teams to synthesize actionable, effective, unpopular and edgy marketing ideas and solutions.
    • Conduct monthly competitive analysis on agency’s brands and proactively share market trends and growth insights with clients.
    • Keep abreast of emerging trends, behaviours, technologies and competitors
    • Evolve new business ideas either for new business prospects or existing clients (to spurn new revenue streams).
    • Target Audience identification and profiling
    • Constantly creating enabling environment for all talents within the brand strategy unit

    Person Specifications
    Suitable applicants must possess:

    • Bachelor's Degree/HND in any Numerate, Communication or Behavioural Sciences from any recognized Institution.
    • Advanced or professional certification in would be of great advantage.
    • Highly articulate and passionate interest in human behaviour and patterning.
    • Excellent verbal and written communications skills.
    • Gift of persuasive selling and marketing engineering.

    Method of Application

    Interested and qualified candidates should send their Application Letter and CV to: using the "Brand Strategist" as the subject of the mail.

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