Brand Strategist at First Excelsia

Job Description

• The role holder is responsible for all research pertaining to strategy and creative development, provides in-depth competitive analysis & insight to clients regarding consumer preference.

Job Description

• Design cross-platform campaigns for clients’ brands that deliver effectively on client outcomes.
• Facilitate the attainment of top quality in research, planning, briefing and presentation.
• Research, document and present the drivers of the critical business outcomes of clients’ brands and work with Team Lead – Relationship Strategy in structuring up-selling and cross-selling activities.
• Collaborate with the Account Management team, Creative Team and Media Team to define project objectives, set performance metrics and establish project approach.
• Facilitate brainstorming sessions with cross-functional campaign teams to synthesize actionable, effective, unpopular and edgy marketing ideas and solutions.
• Conduct monthly competitive analysis on agency’s brands and proactively share market trends and growth insights with clients.
• Keep abreast of emerging trends, behaviours, technologies and competitors
• Evolve new business ideas either for new business prospects or existing clients (to spurn new revenue streams).
• Target Audience identification and profiling
• Constantly creating enabling environment for all talents within the brand strategy unit

Person Specifications
Suitable applicants must possess:

• Bachelor's Degree/HND in any Numerate, Communication or Behavioural Sciences from any recognized Institution.
• Advanced or professional certification in would be of great advantage.
• Highly articulate and passionate interest in human behaviour and patterning.
• Excellent verbal and written communications skills.
• Gift of persuasive selling and marketing engineering.