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  • Brand Strategist at First Excelsia

  • Posted on: 2 September, 2019 Deadline: Not Specified
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  • First Excelsia Professional Services - Our client, a reputable player in the Communications, Marketing and Advertising sector is looking to fill the vacant role below:

    Brand Strategist


    Job Description

    • The role holder is responsible for all research pertaining to strategy and creative development, provides in-depth competitive analysis & insight to clients regarding consumer preference.

    Job Description

    • Design cross-platform campaigns for clients’ brands that deliver effectively on client outcomes.
    • Facilitate the attainment of top quality in research, planning, briefing and presentation.
    • Research, document and present the drivers of the critical business outcomes of clients’ brands and work with Team Lead – Relationship Strategy in structuring up-selling and cross-selling activities.
    • Collaborate with the Account Management team, Creative Team and Media Team to define project objectives, set performance metrics and establish project approach.
    • Facilitate brainstorming sessions with cross-functional campaign teams to synthesize actionable, effective, unpopular and edgy marketing ideas and solutions.
    • Conduct monthly competitive analysis on agency’s brands and proactively share market trends and growth insights with clients.
    • Keep abreast of emerging trends, behaviours, technologies and competitors
    • Evolve new business ideas either for new business prospects or existing clients (to spurn new revenue streams).
    • Target Audience identification and profiling
    • Constantly creating enabling environment for all talents within the brand strategy unit

    Person Specifications
    Suitable applicants must possess:

    • Bachelor's Degree/HND in any Numerate, Communication or Behavioural Sciences from any recognized Institution.
    • Advanced or professional certification in would be of great advantage.
    • Highly articulate and passionate interest in human behaviour and patterning.
    • Excellent verbal and written communications skills.
    • Gift of persuasive selling and marketing engineering.

    Method of Application

    Interested and qualified candidates should send their Application Letter and CV to: using the "Brand Strategist" as the subject of the mail.

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