Digital Marketing Specialist at Aeti Power Systems and Controls Limited

Location: Lekki, Lagos

Key Roles

• The Digital Marketing strategist is responsible for all aspects of the company’s brand initiatives across digital media platforms.
• Creating, executing and controlling integrated digital marketing initiatives
• Come up with innovative and compelling digital marketing concepts
• Develop and implement digital brand marketing campaigns in close collaboration with the brand team
• Develop and execute local digital marketing ideas in close collaboration with respective specialist.

Key Accountabilities

• Develops and delivers a well-rounded digital marketing plan for key brand properties
• Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
• Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies
• Seeks out new opportunities and applies them to the strategy in alignment with the local team
• Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
• Plans, executes and analyses all digital marketing activities on the local market
• Creates and/or adapts concepts
• Briefs digital agencies
• Develops a cross marketing plan
• Aligns embedding into social campaigns and own channel activities with local team/Digital
• Media Manager
• Monitors effectiveness and results
• Reports to stakeholders on projects, planning and results

Main Requirements

• Minimum of HND/Bachelor's
• Knowledge of graphic design is required
• Computer proficiency is a must.
• Minimum of 2 years experience in similar position.

Additional Requirements:

• The individual should be proactive, creative, collaborative, and passionate about digital media in an entrepreneurial environment.
• Applicants should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.