Consumer Marketing Manager at Lumos

Job Description

• The Consumer Marketing Manager reports into the VP marketing and is responsible for managing all Consumer Brand Marketing, Marketing Communication, Trade and Retail presence.
• These include but not limited to (creative development and execution, Advertising, manages relationship with APCON and marketing regulatory agencies, liaison with Sales team (Director or RMs for sales support activities).

Job Summary

• Responsible for developing and executing annual, mid, and long-term brand plans to achieve aggressive growth targets for Lumos Nigeria
• Primary liaison with marketing counterparts across Lumos Global

Functional accountability for:

• Advertising, Consumer Education and Promotions
• Market/Consumer Research
• Customer engagement and communications
• Brand events
• Trade presence, visibility and retail execution
• Product Management
• Digital Marketing

Job Responsibilities

• Develop and execute integrated marketing campaigns to deliver brand awareness, growth, relevance, preference and growth
• Analyze market/consumer and usage data for insights and articulate brand issues and opportunities.
• Deliver, measure and evaluate activities that win in the market to optimize performance and marketing spend effectiveness.
• Implement winning activity plans which delivers on brand growth objectives across traditional and new media
• Develop in-store marketing initiatives and recommendation of consumer and trade promotions.
• Manage internal brand communications to ensure visibility of all key brand marketing activities to staff across the business
• Assist VP marketing in the development, management, and implementation of strategic projects and interventions, and drive alignment across functional teams and external partners
• Be the brand custodian and own brand positioning and market positioning to meet Recruitment, Frequency and Retention needs

Educational Qualifications & Functional / Technical Skills

• First degree in Business, Marketing, Communication or related field
• MBA or Masters in Marketing desirable

Relevant Experience:

• 4-8 years’ experience in brand management with knowledge of trade marketing, consumer marketing, research and product development, segmentation and propositions in the FMCG or telecommunications sector
• Advertising Development and management
• Media planning and execution
• Agency experience (ATL) will be an added advantage
• Agency experience will be an added advantage (Creative/ATL)
• Ability to manage long and short-term priorities
• Ability to balance long range and short-term planning and initiatives for the brand

Other Requirements (Behavioral Etc.):

• Good communication and presentation skills
• Good experience in brand planning process
• Commercial acumen, confident, enthusiastic and persuasive.
• Convincing personality, good planner, self-starter and committed to results.
• Begins with the end in mind and prepared to challenge the status quo to drive sustainable growth