Head of Marketing at Value Seeds Limited

Job Description

• We are looking for a Head of Marketing who will lead all our marketing activities.
• His or her responsibilities shall include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
• Ultimately, the preferred candidate will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage weekly, monthly, quarterly, half-yearly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behaviours and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives.

Requirements

• Proven Marketing experience
• Experience running successful marketing campaigns
• Solid knowledge of web analytics
• Experience with Marketing software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Ability to drive.

Qualifications
The candidate:

• Must have a B.Sc or HND in Marketing or cognate fields with at least eight years of work experience or an M.Sc. in Marketing or cognate fields with at least 5 years of work experience
• Proficiency in Microsoft Office Packages
• Must be financially sound to project.