Public Relations Manager at Lightning Networks

Job Description

• Develop and manage PR strategy for CBG
• Work with media to identify relevant topics and develop relevant narratives to drive effective product messaging
• Network effective work relationship across brand management team, media buying agencies and creative team
• Develop PR strategy plan and manage budget for product campaigns
• Cultivate relationship with key business journalist in national and trade communication.
• Perform other duties assigned by management, including market research
• Interface with CBG executive management on product campaigns
• Successfully manage public relation agencies and vendor resources for return of investment.
• Develop a comprehensive and strategic ATL marketing plan
• Evaluate integrated online/offline marketing, advertising, tradeshows and other campaigns to generate demands and sales lead
• Responsible for advertising campaign both online and offline
• Writing engaging content for varieties of audience that is consistent with brand guidelines
• Planning and coordinating a schedule of activities on Facebook, Twitter, Instagram and all other platforms to expand social media audience base
• Coordinating biddable/non-biddable online advertising and regularly reviewing/amending Keywords

Qualification

• Minimum of BSc. from any recognized high institution
• Minimum of 3years experience in the same role
• Must possess high level of computer literacy skill
• Must possess excellent communication skills both in written and oral
• Must be self-driven and able to work under minimal supervision