Digital Communications Manager at Civic Innovation Lab

Details:

Introduction

We seek an experienced digital communications manager to take charge of promoting our products and goals to the public, either as part of a specific campaign or on a holistic level by using the latest digital marketing strategies, they can foster brand awareness and loyalty across a wide-reaching audience.

Objective

Their goal is to manage and grow the company's presence on social media and other digital outlets.

Job Description

• Implement and develop a digital engagement strategy, including search engine optimization across all our on-line content.
• Generate awareness and drive traffic to digital activities through online marketing and communications.
• Continually improve websites to provide trusted, interesting, informative and personalized online content which is up to date, and work with internal contributors to make sure their content reflects this.
• Evaluate and communicate statistics and results on our digital offer.
• Responsible for monitoring the effectiveness of the website and other digital platforms.
• Keep abreast of development in the digital arena, identify new digital opportunities.
• Writing for the web.
• Use of web and social media analytics to drive improvement.
• Developing, evaluating and improving electronic newsletters.
• Create content using video, imagery, animation, graphics and text.
• Successful implementation of a social media strategy including planning based on objectives and audience insight, execution and evaluation.

The Person

The ideal candidate should have;

• A bachelor's degree in a marketing related field.
• Proven successful communications and editorial experience, able to execute content-driven social media strategies achieving high visibility on complex subject matters for academic, corporate, or non-profit entities.
• Proven professional experience using social media platforms (including, but not limited to Facebook, Twitter, Instagram, LinkedIn, Tumblr, and Pinterest) to engage online audiences and communicate organizational priorities.
• Knowledge of internal marketing processes and utilities.
• Proven flexibility in writing styles, both in creative and tactical materials.
• Analytical thinking, research, and editing skills
• Team player with strong relationship-building skills, nimble and tactical under pressure
• Proficiency with the Microsoft Office suite, especially PowerPoint and Excel

Skills / Competencies

• Excellent communication (written, verbal, and visual)
• interpersonal and negotiation skills
• Strategic marketing knowledge,
• Innovation and creativity,
• Knowledge of social media and SEO, data analysis, graphic design and related software skills,
• Ability to multitask and work with different teams and meet deadlines
• Strong organizational skills and attention to detail
• Ability to understand learning needs