Marketing and Media Officer at Atlantic Hall Schools

As a Marketing and Media Officer, you will be charged with the responsibility to help in raising the visibility and brand awareness of the school by carrying out an effective marketing and communications plan in order to attract new students across the School’s portfolio, publicize the strengths of the school and promote the profile of the School as a whole to external audiences.

QUALIFICATION, EXPERIENCE, SKILLS AND COMPETENCIES

• First degree or its equivalent in any discipline
• Two (2) years experience in a similar role
• Good communication and presentation skills
• Excellent copywriting skills and experience
• Design, graphics and web design skills
• Photo and video-editing experience
• Ability to determine which platform is best suited for each piece of content
• Organizational skills
• Analytical skills
• Problem solving skills

KEY RESPONSIBILITIES

Marketing

• Marketing of the school through various channels
• Preparing and delivering content for marketing presentations
• Responsible for preparing presentations in different formats such as video clips for online use
• Generating and maintaining a database of contacts for marketing purposes
• Production of marketing and informational communications such as newsletters for delivery through various platforms
• Responsible for developing an annual marketing plan
• liaising with the relevant academic staff including Directors of Studies and Admissions to update content as necessary
• Liaison with academic and administrative staff to request and collate information for in-house publications
• Maintaining a photo library, arranging in-house photo shoots with School staff and students, updating the School’s PR notice boards
• Gathering information on competitor schools and programs. Also gathering information on the school’s programs for use in rankings and other forms of market analysis
• Website Management
• Coordination of content
• Ensuring that the website content is updated regularly
• Responsibility for ensuring increase in the website traffic and monitoring of traffic
• Updating the website with all examinations and admissions information

Social Media

• Management of all the school’s social media accounts
• Creating online/social media communities that promote the school’s brand
• Updating the school’s social media accounts
• Ensuring that the correct narrative about the school is in the media

Events

• Involvement in all the School’s events
• Ensuring the school’s key events get significant publicity mileage