Brand Communication Manager at Arca Payments Limited

Responsibilities
Overview:

• Responsible for brand building while optimizing efficiency and effectiveness of all elements of the marketing mix.
• Responsible for Communications management and CSR to ensure value is added to the company’s brand.
• Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.

Brand Management:

• Provides expertise to the company in relation to brand development and maintain an awareness of any relevant developments in the field
• Provides support in the development of advertising/communication concepts in support of brand building initiatives that can be successfully executed in the marketplace
• Develops and manages brand specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)
• Coordinates all relevant stakeholders to ensure campaign is implemented for all propositions
• Develops initiatives to increase customers’ satisfaction
• Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment etc.

Media Relations:

• Manages all inbound media inquiries and working with the relevant spokespeople, often Management, recommend appropriate response(s)
• Sustains positive relationships with media contacts through a comprehensive programme of news briefings, visits, releases, special events and other relationship building activities
• Manages media contact database, information release distribution system to ensure proper perception of the corporate image
• Corporate Reputation
• Develops exceptional grasp of the business, its style and priorities, and work in close cooperation with all relevant departments, particularly marketing
• Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision
• Brings news ideas to the team
• Oversees the development of content for press releases, articles and news bulletins, with minimal editing from senior colleagues
• Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions

Internal Communication:

• Delivers regular comprehensive, clear and accurate information through existing channels to ensure staff are well informed
• Helps management communicate more effectively with their staff by providing/ creating communication templates
• Works with the HR to ensure employee awareness of all relevant external communications activity

Compensation

• Compensation and benefits are highly attractive and competitive.