We believe that mobile is the future, and that smartphones are the main way consumers in emerging markets will access financial services. Our mission is to make finance easy for people in Africa. We are developing apps to help people save, borrow and transact. Our products are designed with a modern and engaging user experience at the core to drive financial...
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Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements
Work experience as Head of Marketing or VP Marketing, preferably within the Banking industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Adwords
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
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