Digital Marketing Lead at The 99Edge

Digital Marketing Lead Job description

• Tracking conversion rates and making improvements to clients social media platforms.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for 99edge clients.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of clients social media platforms
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the client at the forefront of developments in digital marketing
• Developing and managing digital marketing campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Oversee the digital marketing team
• Provide direction and strategy for digital marketing campaigns
• In charge of attracting website traffic using organic search, Paid Ads, Social Media marketing, Email Marketing and converting the website visitors into customers

Required skills

• Website traffic expert: Must be able to create profitable ads campaign on facebook, google, SEO & other social media platforms.
• Excellent creative / copywriting skills: Must be able to write compelling content that get customers to purchase products.
• Word press Knowledge and other CMS will be an added advantage
• Basic knowledge of graphic design.
• Ability to multi-task, work un-supervised, figure out solutions to problems and meet up to deadlines.
• Good understanding of office management and marketing principles.

 QUALIFICATION: Minimum of HND/BSc

Note: These job duties are inexhaustive and may be reassessed due to organizations needs.