E-commerce /Content Manager at Fadac Resources

Job Duties

• Coordinate and facilitate online sales and website development. Maintain and update online marketing for the brand.

Responsibilities and Duties

• Generate and update website content (products, content, promotions)
• Coordinate and facilitate end to end online sales for delivery and payment
• Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them.
• Manage our supply chain
• Online sales development
• Extensive market knowledge and how competitors are doing
• Coordinate online sales

Detailed Responsibilities
Website:

• Update product information and content on the website
• Create banners, images, promotions etc. for display on the website
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (e.g. payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing:

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc.
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)

Measurement:

• To meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Qualifications

• A degree in Digital Marketing or a solid background in digital marketing with 4-5 years’ experience as an E-commerce Administrator.