Team Lead, Customer Acquisition at First Bank

Ref Id: 19000027
Location: Lagos
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objectives

• Aggressive growth in Retails customer accounts through digital and non-digital channels.
• Low cost liability generation
• Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
• Drive mass market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc.
• Product development and management
• External and internal resource management
• Cost control management and income maximization
• Business creation and retention
• Resource planning and coordination

Duties & Responsibilities

• Mine and pool customer data to track behaviors and design strategies for engagement
• Online marketing and customer acquisition.
• Data mining and interpretation for business development.
• Responsible and accountable for risk management of his/her business
• Work with the SBUs to identify new markets that present opportunities for business
• Consistently review the existing Products (monthly, Quarterly and Annually)
• Attend and make presentations at various SBUs monthly/quarterly performance review sessions
• Ensure the profitability of existing and new products.
• Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal.
• Carry out other responsibilities as assigned by the Head, Personal Banking 
• Develop & implement strategies for the effective monitoring/tracking of Products.
• Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
• Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner.

Challenges:

• Inaccurate customer data for revolving product lifecycle
• Obtaining information on competing products
• Lethargic Information Technology support
• Effective data science methodology

Planning:

• Macro: 1 Year Micro: 1 month

Expenditure Budget:

• Key financial/statistical measures of your organizational unit
• Number of staff: Currently 3
• Staff costs
• Costs that you control
• Income that your Division generates (if any)
• Net Revenue

Key Performance Indicators

• Number of Accounts opened
• Profit before tax
• Consumer Liability Balances
• External Customer Satisfaction Survey
• Internal Customer Satisfaction Survey
• Human capital return on investment
• Audit Defect Rate

Job Requirements
Education:

• Minimum Education: First Degree;
• Higher degrees /MBA/professional certifications compulsory.

Experience:

• Minimum experience - 2 years of general banking experience

Key Competency Requirements
Knowledge:

• Extensive knowledge of competitor products and their application
• Banking structure, policies and procedures.
• Core Business Processes
• Data Gathering and Analysis
• Regulatory Compliance
• Banking Operations
• Extensive knowledge of First Bank’s services/products
• Relationship management

Skill/Competencies:

• Ability to evaluate needs of customers, and determine what products or service would best serve those needs
• Interpersonal skills
• IT and Computer appreciation
• Communications skills (written and oral)
• Selling and marketing skills
• Must be self-solution driven, proactive and have acceptable knowledge of the business environment
• Attention to details
• Reasoning and Analytical Skill.
• Performance Measurement & Assessment Skill
• Supervisory skills.