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The Analyst’s role is to provide back-end CRM analytics support for Wakanow’s loyalty rewards program. This includes building a robust customer database, analyzing customer churn, and setting marketing targets for customer retention/lift to inform loyalty point system.
Responsibilities
Building Customer Database
Identify gaps in existing customer information system.
Propose and implement creative solutions for organizing customer data.
CRM Analytics
Shed light on baseline customer churn.
Set marketing targets to improve customer loyalty.
Devise points system.
Desired Skills and Experience
Formal Education & Certification
Bachelors degree in Marketing
Technically literate, basic knowledge of computer science & SQL a plus.
Knowledge & Experience
3 years experience in online marketing, finance background a plus
Familiarity/experience with CRM and loyalty programs
Superb proficiency in Excel
Conversant with basic programming principles
Personal Attributes
Creative
Self-starter; good judgment with demonstrated leadership skills.
Strong interpersonal, written, and oral communication skills.
Ability to prioritize and execute in a fast-paced setting.
Proven analytical and problem-solving abilities with attention to detail.
Experience working in a team-oriented, collaborative environment.
Work Conditions
On-call availability.
Sitting for extended periods of time.
Occasional work after-hours.
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