Digital Marketing Executive at Westfield Consulting

Job Description:

• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Design and manage website
• Email Marketing
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Seed content into social networks – put your content where it has a chance to spread.
• Write editorial content – write every day. Write something that you can use as content. At least 100 words per day and 1000 words per week.
• Create and upload videos to YouTube, Facebook, and Instagram.
• Post and comments on relevant blogs
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Candidate must:

• Be a graduate
• Male
• 23-30
• Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Demonstrate creativity and documented immersion in social media. (Give links to profiles as examples).
• Be proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Maintain excellent writing and language skills.
• Display ability to effectively communicate information and ideas in written and video format.
• Exceed at building and maintaining sales relationships, online and off.
• Practice superior time management.
• Be a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management).
• Make evident good technical understanding and can pick up new tools quickly.
• Maintain a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possess functional knowledge and/or personal experience with WordPress.
• Demonstrate winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possess great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Location: Ikeja