Social Media Manager at Planet Radio 101.1FM

Job Description

• Our client is seeking a talented and creative Social Media Manger to administer their social media accounts.

Responsibilities

• Responsibilities include conducting market research on current trends and audience preferences, designing and implementing a social media strategy to align with the company’s goals, and setting and reporting on performance metrics.
• A Social Media Manger is a tech-savvy professional with experience in creating content and maintaining a strong brand identity across channels.
• The goal is to create world-class social media presence across channels to achieve superior engagement and intimacy, website traffic and revenue results.
• A great Social Media Manager will have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
• We expect you to be up-to-date with the latest digital technologies and social media trends.
• You should have excellent communication skills and be able to express our company’s views creatively.
• Our ideal candidate has the ability to coordinate teams to execute according to a plan.
• They will have excellent communication skills, a passion for developing creative partnership strategies, and familiarity with the media and entertainment space in Nigeria and internationally.

Responsibilities
A successful Social Media Manger will:

• Develop and implement a social media calendar in coordination with in-house creative and artist teams
• Research and present reports on key trends and audience insights
• Manage, track, and grow the company's presence on all social media platforms
• Write well-crafted copy that achieves campaign objectives
• Communicate regularly with followers
• By end of Y1, a successful Social Media Manger will continue to do all of the above, as well as:
• Use audience data and creativity to develop new content series that achieves viral growth
• Build relationships with key followers and accounts
• Contribute to and create additional digital media verticals (ie. In-house blog, email newsletters)

Qualifications

• Proven working experience in social media marketing or as a digital media specialist
• Excellent writing, editing (photo/video/text), presentation and communication skills
• In tune with the music and entertainment culture, both locally and internationally
• Demonstrable social analytics tools knowledge
• Mastery of online marketing and the major marketing channels
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability
• Basic knowledge of video and photo editing software tools
• Fluency in English and Pidgin English
• Adequate knowledge of web design, web development, CRO and SEO is an advantage
• B.Sc in Communications, Marketing, Business, New Media or Public Relations is an advantage
• Applicants within Uyo will be considered first.