Media Executive at First Excelsia

Job Description

• The ideal candidate will be responsible for providing adequate support to the agency’s media functions wholly or in part; with greater focus on OOH business quest and management, data interrogation/analysis, planning, buying, monitoring and extra value creation and exploration of various opportunities.

Duties/Responsibilities

• Manage campaign distribution matrix on OOH based on agreed market factors such as customer base, campaign objective, competition and overall revenue by region.
• Conduct physical site inspection with the agency office marketing team to ensure that billboards are strategically distributed and located across selected markets pan Nigeria.
• Issue monthly codes for billboards photos for compliance tracking
• Match monthly coded photos from billboards owners with independent media monitoring reports for compliance and payment upon presentation by the Agency with third party invoices for payment
• Works with account management teams to develop media strategy briefs.
• Learns all phases of the clients’ marketing objectives.
• Prepares and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials
• Prepares media authorizations per approved plans/project requests.
• Prepares buy releases upon client authorizations.
• Prepares budget recaps for clients
• Participates in new business project assignments.
• Reconciliation of variances with accounting department and ensuring proper payments.
• Acts as primary negotiator and coordinator with sales representatives for merchandising assistance, readership study results, and other miscellaneous activities.
• Value creation and exploitation
• Maintains close contact with all media representatives seeking ways to better communicate with buying influence and seeking detailed information on market conditions.
• Attends outside representations by the media for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

Qualifications

• An Honors Bachelor's Degree/HND in Mass Communication or related field, Statistics or Engineering from any recognized Institution.
• Minimum of 2 years' experience in marketing and communications