Digital Officer at Apata & Ascott Limited

Job Description

• We are looking to recruit a Digital Officer who will be responsible for the development of brand awareness and online reputation across all digital platforms.

Job Responsibilities

• Maintaining website content, promoting all Cinema activities including movie releases and schedules, premieres, promos, and other information to the public on all social channels, from design to communication
• Responsible for ensuring that the strategic direction and message of the cinema is executed consistently and properly in the social media sphere
• Increasing social media presence, brand visibility and awareness to targeted current and potential customers
• Engaging customers online and generating inbound traffic
• Managing all social media activity across Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat and other social platforms, creating engaging posts related to cinema schedules, thematic strands and generating buzz around screenings
• Responsible for implementing the social media strategy, coordinating with team members to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
• Identify leaders and influencers (internal/external) and engage them in cinema brand activities
• Website copywriting, proofing, and updating as needed
• Draft weekly e-newsletters for website subscribers as well as handling email marketing
• Set and implement a social strategy across all the brands' social channels, including email marketing
• Monitoring of social media sites, alerts, blogs, and clipping software for any mention of the brand or related topics; researching and coordinating the appropriate response in a timely, effective manner
• Monitor discussions, posts, and comments across all social media channels
• Administration of SEO (search engine optimization) and generation of inbound traffic
• Development of social media/engagement strategy at day-to-day, actionable level by creating short-, mediumand long-term activation plans for premieres and events
• Develop compelling imagery that follows best practices for each channel
• Ensures brand consistency in marketing and social media messages
• Monitors campaign performance using social media tools and/or platform analytics
• Working with the operations team to ensure that all cinema information is accurate across social media sites/networks (videos, maps, photos, account descriptions, contact info, etc.), implementing and identifying opportunities to integrate these efforts into the strategic social media plan
• Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the rest of the team on significant industry developments and making recommendations for how best to push the cinema content positively on the social media sphere
• Providing monthly updates to the team and management on the success of (and challenges facing) all of our social media efforts
• Monitor customer reviews, customer conversations across social media and address important mentions in real-time through engagement and/or escalation in a timely manner
• Discover trending topics, customer needs, drive hype for upcoming releases and interests of Viva Cinemas audience across social media, adjusting content and messaging accordingly
• Suggest and implement new features to develop brand awareness, promotions, and competitions
• Increase organically the number of followers and likes and tangible interactions on company social media accounts
• Development and completion of film guide on a weekly basis
• Creating promotional flyers, onscreen adverts, other ad designs, social media designs for movie promotion and engagement to drive sales and revenue
• Comply with film Guide standards and ensure the policy is followed and provide artistic ideas matching business objectives.

Job Requirements and Qualifications

• Bachelor's Degree/HND in Marketing or related field
• Minimum of 4 years experience within the retail and entertainment industry, it would be an added advantage to have cinema industry experience
• Essential to have at least 2.5 years’ social media experience in the entertainment industry
• An interest in marketing, communications, social media, PR and or reputation management
• Experience in planning strategies and implementing campaigns to improve company visibility
• Computer proficient with Corel Draw, Adobe Photoshop, Illustrator, and Microsoft Office Advanced User
• Strong understanding of social media channels including Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, blogs
• Excellent copywriting skills and research skills and the ability to create editorial and technical writing output quickly
• Dedicated to blogging, microblogging and driving engagement on all platforms
• Strong organizational and forward planning; able to use applications such as Hootsuite
• Experienced in sourcing and managing content development and publishing
• Posses an understanding of the power of feed marketing (i.e. RSS)
• Demonstrated creativity and documented immersion in social media
• Ability to work with multiple teams simultaneously-both internal and external-in a dynamic fast-paced environment
• Ability to merge the creative side of social media marketing to analytical side, able to demonstrate why ideas are analytically sound
• Discretion to identify threats and opportunities in user-generated content
• knowledge of search engine optimization basics including basic keyword research
• Has excellent verbal and written communication skills, editing, proofreading
• Knowledge and understanding of market trends
• Knowledge of the Cinema industry with liaison across various sponsors.