Digital Marketing Executive at TopYouGo

Job Description

• TopYouGo Digital Marketing Agency is looking for an enthusiastic Digital Marketing Executive to join its exciting team in the Lagos office.
• The ideal candidate will possess a good understanding of digital marketing – as well as some level of traditional marketing. Most importantly, the ideal candidate must have a passion for delivering results.

About the Role

• The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions.
• The candidate will ensure that clients’ websites are optimized for search engines; social media contents generate engagements; email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.
• To excel in this role, the successful candidate needs 1 – 3 years’ experience in a similar role. Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

Skills Required

• Basic understanding of HTML and CSS
• Experience with website analysis, preferably using Google Webmaster Tools - Google Analytics, Search Console, Google Maps API and more
• Website maintenance and administration of content management systems and e-commerce solutions
• Adept with Search Engine Optimisation (SEO) processes – Keyword Research, SEO Audit, creating Meta Tags, local SEO and link building
• Knowledge of Google My Business and local business directory listing
• Ability to create and optimise social media pages for business
• Setting up and optimising Google Ads and Social Media Advertising campaigns for businesses
• Ability to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.
• Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategy
• Previous experience of using CRM systems, marketing automation tool, lead management systems, partner and client portals
• Degree in communication-related courses, such as mass communication, is desirable – but not a must.

Personal Attributes:

• A passion for digital marketing
• Articulate and good communicator
• Excellent content writing skill
• Ability to handle pressure whilst working to deadlines
• Project management and customer relationship management skills
• Excellent team player with an entrepreneurial spirit
• Strong interest in research and personal development

Remuneration
Salary (negotiable and based on experience); 37.5 hours per week.