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  • Digital Marketing Executive at TopYouGo

  • Posted on: 4 December, 2018 Deadline: 24 December, 2018
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  • TopYouGo is a full-service digital marketing agency providing a wide range of digital marketing services to small, medium and large sized businesses across Lagos, Abuja, and other cities in Nigeria, and overseas. As a very ambitious company, we have a strong desire for success, which has helped in ensuring customer satisfaction and client retention.

    Digital Marketing Executive


    Job Description

    • TopYouGo Digital Marketing Agency is looking for an enthusiastic Digital Marketing Executive to join its exciting team in the Lagos office.
    • The ideal candidate will possess a good understanding of digital marketing – as well as some level of traditional marketing. Most importantly, the ideal candidate must have a passion for delivering results.

    About the Role

    • The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions.
    • The candidate will ensure that clients’ websites are optimized for search engines; social media contents generate engagements; email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.
    • To excel in this role, the successful candidate needs 1 – 3 years’ experience in a similar role. Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

    Skills Required

    • Basic understanding of HTML and CSS
    • Experience with website analysis, preferably using Google Webmaster Tools - Google Analytics, Search Console, Google Maps API and more
    • Website maintenance and administration of content management systems and e-commerce solutions
    • Adept with Search Engine Optimisation (SEO) processes – Keyword Research, SEO Audit, creating Meta Tags, local SEO and link building
    • Knowledge of Google My Business and local business directory listing
    • Ability to create and optimise social media pages for business
    • Setting up and optimising Google Ads and Social Media Advertising campaigns for businesses
    • Ability to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.
    • Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategy
    • Previous experience of using CRM systems, marketing automation tool, lead management systems, partner and client portals
    • Degree in communication-related courses, such as mass communication, is desirable – but not a must.

    Personal Attributes:

    • A passion for digital marketing
    • Articulate and good communicator
    • Excellent content writing skill
    • Ability to handle pressure whilst working to deadlines
    • Project management and customer relationship management skills
    • Excellent team player with an entrepreneurial spirit
    • Strong interest in research and personal development

    Salary (negotiable and based on experience); 37.5 hours per week.

    Method of Application

    Applicants should send an up-to-date CV and Application Letter to:

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