Perfect Store, Hot Zone & Point of Buying Manager at Mondelez International

Job Number: 1812063
Location: Lagos
Job: Category Planning
Schedule: Full-time

Main Purpose of the Role

• Drive shopper, consumer insights & the marketing / sales agenda, leading the picture of success in RE’s / customers & is accountable for the category translation into the perfect store agenda at cross category level.

Perfect Store & Hot Zone
Own:

• Owns process, governance & communication for the Picture of success across Retail environments & categories
• Defines the required in-store POS & shopper marketing initiatives to drive the In store agenda
• Define the brand / category & cross category in store agenda with shopper insights & category
• Define the prioritization of the category BIG & innovation
• Define our in-store success agenda & go to market selling materials ( selling stories, POS etc)

Implement:   

• Review Shopper / consumer insights & marketing plans for Channel /  RE plan execution
• Deliver sales force monthly & AC briefings
• Supply supporting  tools & materials to do the job including the RE picture of Success
• Measure Perfect Store KPI performance

Apply & Sustain:   

• Customer / channel reviews: Monitor KPIs to ensure Health & Performance
• Sales & marketing planning briefings & business reviews
• Training & development of perfect store - the how

Leverage & Improve:   

• Continuous  improvement of the perfect store agenda & performance with Sales, Category & Finance
• Work with the regional center of deployment on upgrading the wow
• Continuous improvement of the standard & quality of business delivery
• Defines the POB strategy, sourcing and execution.
• Develop and implement an efficient operational POB system from development phase to Point of sale execution, develop and maintain tracking system, ensure data quality.
• Ensure best practices sharing through-out Mondelez international.
• Lead any EEMEA POB initiatives/projects for Nigeria.

Define:

• Define and develop the POB Strategy for MT and TT in line with Brand Strategies, overall company and Nigeria BU strategy
• Build/improve a proper administrative/reporting system for the POB area to ensure high quality data for steering and decision making of Management.

Implement:

• Implement the POB Strategy for MT and TT in line with Brand Strategies, overall company and Nigeria BU strategy
• Strongly make input into the annual budgeting process as POB represents one of the biggest spend areas in the company
• Ensure proper tracking of results/costs/assets to be able to lead the POB area in a competent way and initiate changes/actions to stay on track
• Initiate and control Asset Inventories on a regular basis 
• Initiate/co-ordinate the development/design of POB materials involving Brand Marketing/Category Planning, Field Sales Force and customers
• Monitoring and benchmarking against competitors activities in the POB area and initiate counter measures
• Be a source/initiator of sharing best POB practices within the country and EEMEA
• Develop excellence in consumer, shopper and customer understanding as a basis to achieve outstanding results in the POB area
• Responsible for all visibility items including branded and unbranded equipment, customer-specific displays, customized print material and all merchandising selling tools.

Apply & Sustain:

• Closely work with Mondelez Supply Chain, Procurement or 3rd party logistic providers and be on top of the logistic processes concerning POB to guarantee timely delivery to the Sales Team
• Permanently work on improving processes and solutions to increase efficiency and performance

Leverage & Improve:

• Work with the PPOS team on improving the wow
• Continuous improvement of the standard & quality of business delivery