Assistant Brand Manager at ReelFruit

Job Description

• The company is seeking a qualified candidate based in Lagos to lead and coordinate marketing activities, position our brand locally and internationally, and drive our growth as a leading healthy snack company in Nigeria and beyond.

Job Summary

• The Senior Marketing Associate is responsible for developing and executing marketing related duties. The duties include: creating and defining marketing programs, planning and budgeting, end to end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Duties/Responsibilities
Marketing:

• Co-develop and execute company’s brand message and strategy.
• Craft media messaging across different platforms to increase company’s awareness.
• Develop advertising as well as PR and experiential campaigns.
• Develop strategic brand and event partnerships that helps in elevating the Uber brand and awareness.
• Oversee development of advertising, public relations and all marketing communications to meet product objectives.
• Conduct marketing activities and optimize as needed.
• Identify media outlets for press releases and promotions.
• Enforce brand marketing guidelines in trademarks, logos, and publications.
• Participate in cross-functional teams to execute product development plan.
• Create advertisements, websites, and direct mail.

Administration and Reporting:

• Develop and track marketing budgets, activities and results.
• Manage all administrative tasks associated with marketing, customer engagement, and PR.
• Act as the central point of contact and ensure that stakeholders are adequately informed of marketing initiatives both internally and externally.
• Use data-driven decision making to track and improve the performance of marketing and promotion efforts.

Partnerships:

• Seek opportunities with different stakeholders to drive company’s growth and position as the premier health snack company
• Attend trade shows and other events that drive company’s publicity

Educational Qualification, Experience and Requirements

• 3-5 years prior experience in a similar role with a marketing agency or company
• Minimum of B.Sc. /B. A in Marketing or any related course
• Excellent written and verbal communication skills
• Ability to effectively organize allocated work activities, work to tight deadlines and coordinate in the effective organization of task and events.
• Passion for branding and brand promotion/development
• Proven in-depth knowledge and understanding of marketing and advertising ecosystem
• Skilled in the practice of data analysis to draw both quantitative and qualitative conclusions
• Proven methodical approach
• Interested in building a marketing career with a medium scale business
• Fast-paced, independent thinker
• Ability to spot and forecast trends
• Ability to analyze consumer demographics, preferences, needs, and buying habits