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  • Assistant Brand Manager at ReelFruit

  • Posted on: 5 November, 2018 Deadline: 10 November, 2018
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  • ReelFruit is an emerging fruit processing company, retailing a range of dried fruit snacks to cater to the growing number of health-conscious consumers in Nigeria. ReelFruit was established in 2012 and has achieved significant growth - retailing in over 350 stores nationwide, with a head office in Lagos and regional office in Abuja and Port Harcourt. The company also retails product on in the US as well as internationally.

    Assistant Brand Manager


    Job Description

    • The company is seeking a qualified candidate based in Lagos to lead and coordinate marketing activities, position our brand locally and internationally, and drive our growth as a leading healthy snack company in Nigeria and beyond.

    Job Summary

    • The Senior Marketing Associate is responsible for developing and executing marketing related duties. The duties include: creating and defining marketing programs, planning and budgeting, end to end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.


    • Co-develop and execute company’s brand message and strategy.
    • Craft media messaging across different platforms to increase company’s awareness.
    • Develop advertising as well as PR and experiential campaigns.
    • Develop strategic brand and event partnerships that helps in elevating the Uber brand and awareness.
    • Oversee development of advertising, public relations and all marketing communications to meet product objectives.
    • Conduct marketing activities and optimize as needed.
    • Identify media outlets for press releases and promotions.
    • Enforce brand marketing guidelines in trademarks, logos, and publications.
    • Participate in cross-functional teams to execute product development plan.
    • Create advertisements, websites, and direct mail.

    Administration and Reporting:

    • Develop and track marketing budgets, activities and results.
    • Manage all administrative tasks associated with marketing, customer engagement, and PR.
    • Act as the central point of contact and ensure that stakeholders are adequately informed of marketing initiatives both internally and externally.
    • Use data-driven decision making to track and improve the performance of marketing and promotion efforts.


    • Seek opportunities with different stakeholders to drive company’s growth and position as the premier health snack company
    • Attend trade shows and other events that drive company’s publicity

    Educational Qualification, Experience and Requirements

    • 3-5 years prior experience in a similar role with a marketing agency or company
    • Minimum of B.Sc. /B. A in Marketing or any related course
    • Excellent written and verbal communication skills
    • Ability to effectively organize allocated work activities, work to tight deadlines and coordinate in the effective organization of task and events.
    • Passion for branding and brand promotion/development
    • Proven in-depth knowledge and understanding of marketing and advertising ecosystem
    • Skilled in the practice of data analysis to draw both quantitative and qualitative conclusions
    • Proven methodical approach
    • Interested in building a marketing career with a medium scale business
    • Fast-paced, independent thinker
    • Ability to spot and forecast trends
    • Ability to analyze consumer demographics, preferences, needs, and buying habits

    Method of Application

    Applicants should send their CV and Cover Letter, preferably with examples of executed work to:

    Shortlisted candidates will be contacted via email.


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