Digital Data Analyst at Transsion Holdings

Job Summary
The Digital Data Analyst is responsible for enhancing the streamlining of the intelligence - driven digital marketing efforts, based on knowledge gleaned from collected and analyzed data.

Job Description

• Daily Social Networks—SNs—trend analysis and hot topic reporting.
• O.R.M. – Online Reputation Management (Weekly and Monthly).
• O.B.B.A – Online Brand Broadcast Analysis – FB, TW, Instagram, Snapchat, T. SPOT.
• Strategic Planning of SNS platform and growth strategic planning
• Analyzing of company generated market data for insight generation.
• Putting together reports for work done in the digital marketing department from time to time.
• Working with the team in creating GTM and media spread plans for campaigns

Key Requirements:

• Minimum of a Bachelor’s Degree, with preferred concentrations in Math, Statistics, Economics or similar quantitative disciplines.
• 1-3 years digital marketing and data experience.
• Web Analytics: Google Analytics or Omniture/SiteCatalyst
• Hands on experience with digital behavioral and transactional analytics tools and techniques
• Strong database and data architecture knowledge; ability to independently navigate multiple data environments to develop analysis and insights
• Excellent knowledge of Excel required.
• Excellent project management skills
• Excellent relationship-building & interpersonal skills; collaborate across departments and organizations
• Comfortable leading and engaging in the planning process
• Structured thinker with passion for analyzing results and digging deeper
• Knowledge of online campaign and advertisement
• Knowledge of Google and Web Analytics.
• Ability to work with Spreadsheets, prepare reports and presentation with Power Point Slides
• Knowledge of different online paid and free measuring tools.
• Ability to crunch numbers and translate them into meaningful reports while working with the in-house graphics designer
• Ability to work with Social Media insights, e.g. Facebook Insights, Instagram Insight, Twitter analytics and any other analytics tools