Product and Brand Development Manager at RyteGate Technologies

Job Description

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Obtains product market share by working with sales director to develop product sales strategies.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Determines customers' needs and desires by specifying the research needed to obtain market information

Minimum Qualification Criteria

• Bachelor's degree in Business Administration/ Marketing or any related courses
• Master's degree in Business Administrations

Requirements:

• Manages and coordinates product development projects.
• Evaluates and resolves technical feasibility, design optimization, and production issues.
• Ensures that labeling and marketing/promotional literature match product specifications.
• Researches and monitors existing client base and industry developments and identifies potential new product opportunities.
• Works with other departments to establish a design, technology, product development, and vendor strategy.
• Manages project budgets and prepares financial analysis reports for top management.
• May require a bachelor's degree or in a related area. Typically reports to top management.
• Manages subordinate staff in the day-to-day performance of their jobs. True first level manager.
• Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions.
• Extensive knowledge of department processes.
• Typically requires 5 years’ experience in the related area as an individual contributor.

Skills Required:

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Comfortable with CRM software
• In-depth understanding of the company’s current products and future concepts
• A willingness to listen
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.