Brand Director at Doheney Services Ltd

INDUSTRY: CASINO AND GAMING

JOB DESCRIPTION

• Brand management across all regions
• Actively driving the brand KPL development together with Country Managers
• Leading, planning and production of inter-marketing, such ATL assets and brand alliances/activation including managing relationships with external agencies and other third parties.
• Support the Country Managers in identifying and executing local branding initiatives
• Acting as brand guardian towards all key stakeholders with the company and continuously working on brand strategy to adapt to changing commercial requirements
• Communicate and implement the brand internally and externally-
• Maintain the brand book and its contents
• Be the brand guardian, safeguarding the brand in all external communications and product enhancements
• As the brand expands into new products verticals, the Brand Director will be key in setting the tonality and brand strategy seamlessly across verticals.
• Continuously monitor brand awareness and brand perception among relevant key markets, and initiate action when required.
• Working closely with the Country Managers driving the brand KPL development using the brand tracking tools in all key markets
• Competitor analysis. Actively driving the business towards strategic objectives with regional managers from a brand perspective
• Making sure that the company is updated with the best practices and tools in the field of brand management
• Guiding the marketing department and regional teams with the production of creative assets to be used in both above and below the line marketing activities.
• Relationship management with external production agencies including the full production process of TV, VOD and other commercial assets to be used across all regions, managing the relationship with the brand tracking agencies

REQUIREMENTS:

• Higher marketing degree or other relevant education
• 10+ years of experience in working with brand strategy & activation
• Solid and proven experience of successfully utilizing digital channels for brand activation
• Excellent negotiation skills and confidence in driving the brands towards both internal and external stakeholders.
• Proven track record and demonstrated success in a similar roles