Public Relations Manager at First Excelsia

Job Description

The PR and Communications team is the hub for all press and media work that comes in to the organization or goes out from it. It works proactively to generate positive media coverage for all activities and campaigns. It delivers media plans and develops opportunities both proactively and reactively to service a huge array of media/journalists that make contact for comment, information and signposting on day to day events and upcoming issues. The team is responsible for developing a comprehensive media approach including statements and press releases to feature/audio visual material and campaign packs. It also continually monitors and evaluates all media coverage

Job Purpose

• To effectively promote and defend the reputation of the organization;
• To raise the public profile of the organization through the successful delivery of media and communication strategies;
• To identify potential opportunities to increase media profile regionally, and deliver on them;
• To offer media advice and insight to senior members of the team, particularly on the implications of national news stories;
• To engage in planning and delivery across the whole communications spectrum, including contribution to the delivery of high priority campaigns and policy developments, and the regional roll out of communications strategies;
• To develop and manage key stakeholder relationships both internal and external;
• To play a key role in ensuring that all communication is of an appropriate high standard, consistent with brand and key messages;
• To have responsibility for the Communications budget;

Responsibilities:

• Audit current communications and develop a plan for optimization and improvements;
• Develop proactive external focused multi-disciplinary media campaigns and stories;
• Crisis communications management;
• Communications project management;
• Offer advice on the best media approach to colleagues within the organization;
• Map and priorities external contacts within the media, and external stakeholders.
• Prepare and place media spokespeople into broadcast and print news media
• Plan and lead political engagements
• Plan and lead on engagement with conferences and events
• Contribute to internal communication content and stakeholder news content
• Develop a content calendar for all channels
• Build partnerships with other education or social enterprises/non-profits, and education innovators
• Conduct influencer mapping audit and design a strategy for engagement
• Lead all external communications for the operations
• Pro-actively engage with Communications leaders and colleagues around the world to ensure all work is completely aligned with the global strategy and global campaigns
• Actively participate in regular department and team meetings, contributing to strategy and tactical discussions which will be beneficial to the brand reputation;
• Maintain an awareness of own and others’ Health and Safety and comply with the Health and Safety policy and procedures;
• Take personal responsibility for keeping up to date with the organisation’s work globally.

Requirements:

• A bachelor’s degree (or equivalent) with superior academic performance;
• Extensive experience of PR and Communications within a campaigning organization;
• Detailed knowledge of the role of social media channels in PR and how to best utilize each channel;
• A detailed understanding of, and proven experience in the media and political landscape
• International experience working for political, campaigning, non-profit, and other social enterprise type campaigns that concern an idea or movement rather than a product;
• A clear understanding of how to grow the distribution/popularity of channels based upon audience segmentation;
• Experience of digital content editing;
• Experience of film editing and direction;
• Appreciation of PR and Communications in emerging markets or underdeveloped countries;
• Ability to work independently and across country teams;
• Experience of engaging in public media debates with policy makers