Digital Marketer at Audacious Business Concept Limited

Job Descriptions

• The Digital Marketer will work with the sales and marketing team to ensure all online activity complements offline efforts.
• He is responsible for content strategy, social networking using company platforms, converting online visits into sales and leading digital marketing campaign from conception to execution.

Responsibilities

• Responsible for devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Responsible for planning and executing digital marketing including marketing database, email, social media, display advertising campaigns, SEO/SEM.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise company awareness.
• Responsible for managing the redesign of the company website.
• Design, build and maintain Audacious social media presence.
• Improving the usability, design, content and conversion of the company website.
• Responsible for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners

Qualification/Competencies

• Should possess B.Sc in Marketing or relevant field. Professional Certification will be an added advantage.
• Proven experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Outstanding communication and interpersonal abilities.
• Excellent organizing and leadership skills,
• Ability to work with a team.
• Ability to multi-task, work under pressure and meet deadlines required.