Retail Development Manager at Westfield Consulting

Details:

JOB DESCRIPTION

• Closely track brand performance at the retail market, local market competition activities and peer group analysis review:-
• Tracking performance vs target vs competition
• Competitive monitoring and insight generation
• Track trade value chain and competitive offtake bi-weekly
• Sales - Ensuring Primary and Secondary Targets are met
• To monitor schemes re-distribution so as to drive sales objectives
• Track sales vehicle and generate weekly report for management decisions
• To ensure improvement in Retail Development Executive productivity using various tools
• Compile and deliver business intelligence reports on SALES VANS, BUS and TRICYCLE scheme to end users on regular basis
• To ensure timely communication of schemes, new models, events etc. to Retailers
• To monitor and ensure structured Standard Operating Procedure for Field Force
• To ensure a strong network against competition
• To ensure range selling in specified channel
• Responsible for gathering of territory and Area level field data to keep the system in check; spot check/back check brand activities/retail activations
• Run queries on own data (Business Objectives) and performs analysis to support decision making process; give/enhance a competitive edge.
• Leverages Google Analytics reporting tools to analyze and report on site visitor/customer activities and identify areas for improvement; measure search behavior, conversion rates, referrals, purchase patterns.
• Provides integrated marketing analytical trends across customers and channels, contributing to in-market action plans.

REQUIREMENTS

• He or she must hold a B.Sc or HND in Any field
• Minimum of 3-5 years’ working sales experience
• The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details
• Excellent written and verbal communication skills
• Strong research and analytical skills
•  Ability to think creatively and innovatively, forecast and identify trends and challenges
• Budget-management skills and proficiency
• 3+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities