TV Marketing Executive at Tozali TV

The goal of the position

• In line with our strategy to consolidate and grow our market penetration, the Marketing Executive for Tozali TV will be accountable for innovating the strategies that will attract , retain and grow customer base for our TV programmes and content.

Specific Responsibilities
Marketing:

• Identifying new sales leads and builds the sales pipeline through various channels
• Conduct market segmentation and help the organization identify key target market and the strategy for reaching this market
• Develop the best route to market and the channel plan for all customer segments in order to achieve the targeted service levels
• Pitching, selling & closing deals on Tozali’s products and services per company/organization needs
• Identifies business prospects , researching and analyzing potential sales options and pitching our programmes and contents to such business prospects.
• Sell Tozali TV programmes and content by establishing contact and developing relationships with prospects; recommending hybrid solutions as well as demonstrating thorough knowledge on the suggested solutions
• Maintains relationships with clients by providing support, information, and guidance; researching and recommending attractive new spin off opportunities through which Tozali TV programmes and content can add value to the customers profile or product.
• Remain abreast with industry trends, market activities, and competitor activities within our target market segment.
• Prepares timely reports by collecting, analyzing, and summarizing data guided by KPIs and targets .
• Maintains quality service by establishing and enforcing organization standards and global best practices
• Maintains professional and technical knowledge by suggesting and attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies (please note such opportunities will have guided expectations of possible marketing leads to be generated)
• Contributes to achievement of wider Tozali team effort by accomplishing related results as needed.
• Maintaining fruitful relationships with existing customers and clients

Generating leads and prospects:

• Researching organizations and individuals online and offline to identify new leads and potential new markets.
• Researching the needs of potential clients and learning the decision maker, thereby making targeted contact and client reach decisions
• Contacting potential clients through call-calling, emails, face-to-face meetings to establish rapport and convert qualified leads to purchase orders
• Building, planning and overseeing new marketing path initiatives for company and products
• Finding, suggesting and attending conferences, meetings, and industry event events that will promote Tozali TV brand.

Sales:

• Preparing PowerPoint presentations and sales displays
• Contacting clients to inform them about new developments in the company’s products
• Developing order forms, tenders, quotes and proposals for clients
• Negotiating and renegotiating by phone, email, and in person
• Developing sales goals for the team and ensuring they are met, and also setting metrics to ensure targets are met
• Training personnel and helping team members develop their marketing skills, when necessary

Others:

• Prepare and conduct monthly/bi-monthly business reviews with all specified key Accounts and report back
• Drive sustainable account growth with the right execution of a mix of branding/promotions & pricing adjustment
• Contribute to negotiations of advert placement rates, commission rates agreements and suggest promotional deals, strategic pricing etc for different clients.

Job Requirements

• First Degree (Minimum of Bsc) in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)
• Prior experience (Minimum of 5 years) in media related enterprise or commercial enterprise providing similar services.
• Experience working with marketing of media product especially in Northern Nigeria is an added advantage.
• Strong networking and communication skills.
• A goal getter with strong inner drive, initiative and self motivation.
• Ability to work well in a team.