Marketing Roles at Hamilton Lloyd and Associates

Job Summary

• The Marketing Manager is responsible for the planning, direction, implementation and evaluation of marketing programs and strategies.
• Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share.

Job Responsibilities

• Responsible for managing a comprehensive marketing strategy (with tactical outcomes and timelines).
• Develops and manages systematic approach to implement and track marketing projects for region and corporate team.
• Focus groups, surveying, facility mapping, trend development, and competitive pricing analysis.
• Frequent client interaction reporting project status, planning innovation and presenting new ideas.
• Ensures necessary training and support are provided to the team and that brand standards are fully executed at all identified points of service, resulting in brand consistency.
• Supports front line management with administration of marketing training and development programs for employees.
• Assist in Safety communications.
• Investigates market trends; communicates results as they relate to the consumer, client, and region and/or designated accounts.
• Provides innovation in reporting and alternative market facing materials.
• Fosters long-term learning and development well organized, strong process management/organization skills and detail oriented.

Man Specification

• Education: Bachelor's Degree in Marketing, Business Administration or a related field.
• Experience: Minimum 6-8 years of marketing or related experience within the food and beverage, quick service restaurant, or consumer products industries.

Required Skills and Abilities:

• Demonstrated ability to evaluate data, trends and consumer preferences and translate that into innovative concepts and solutions.
• A proven ability to increase sales and measure the impact/ROI on implementation of programs.
• Must be comfortable working in a client environment and having demonstrated the ability to communicate recommendations and solutions.
• A creative mind with “out-of-the-box” thinking skills is strongly desired.
• Digital marketing experience preferred.
• Ability to present ideas and influence others without authority, and have strong communication skills; interacting with clients, vendors and corporate leadership

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Job Summary

• The Business Manager shall work to improve an organization’s market position and achieve financial growth.
• The incumbent shall create strategic plan to develop the Canteen business of the organization by identifying business opportunities, negotiating and closing business deals.

Responsibilities

• Design and implement business plans and strategies to promote the attainment of goals
• Ensure that the company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
• Organize and coordinate operations in ways that ensure maximum productivity
• Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness.
• To identify opportunities to increase sales of Canteen services, to new and existing clients and to develop credible relationships with key prospective clients in line with the Company’s sales strategy.
• To support the Company’s growth objectives by achieving individual sales targets and KPI’s working in conjunction with operations to ensure new business is handed over professionally.
• To manage the tender process, ensuring that relevant parties are included and professional tender documents are submitted in a timely way and in line with sales and brand guidelines
• To ensure the pipeline for future projects is realistic and have a healthy mix of small, medium and high value opportunities.
• Maintain a strong knowledge of market trends including client and competitor activity and industry innovations.
• Help prepare and deliver all aspects of the strategic sales process including awareness campaigns, presentations, exhibitions and sales collateral.
• Work closely with the Operations team to identify new service stream opportunities with existing customers

Requirements

• Education: Bachelor's Degrees in Marketing or other related courses.
• Experience: Minimum of five (5) years’ related work experience
• Should have cooking experience

Additional Requirements

• The ideal candidate must have an excellent knowledge of food service and generating revenue through new sales prospecting and client development.
• Significant experience of new business development within the food industry.
• Experience of developing cost proposals and writing tender documents.
• Experience of presenting at tender presentations.
• Proven track record of selling and achieving a sales target.
• Thorough understanding of the bid, tender and decision making process.
• Strong financial and commercial acumen.
• An understanding of contract legislation would also be an advantage.
• Demonstrate a total passion for food and service, including an understanding of a range of food trends and insights.