We are Africa’s first poultry-focused supply chain platform using technology to boost local poultry production and supply chain by facilitating farmers’ access to guaranteed market, finance, quality input, advisory, and production services, for poultry farmers in Africa.
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The Sales Manager will lead Pullus’ sales function, driving revenue growth and market expansion across Nigeria. The role develops and executes sales strategies, manages the sales team, and ensures consistent achievement of sales targets.
This position is central to building strong customer relationships, opening new markets, and positioning Pullus as the leading poultry and agritech partner.
Key Responsibilities
Develop and implement sales strategies aligned with Pullus’ growth objectives.
Define monthly, quarterly, and annual sales targets.
Identify new markets and high-value customer segments.
Acquire and grow B2B accounts (QSRs, retailers, hotels, institutions) and B2C channels.
Negotiate contracts and partnerships for long-term retention.
Represent Pullus at industry events and trade fairs
Recruit, train, and manage Sales Executives and Account Officers.
Set clear KPIs, track performance, and coach staff for improved conversion rates
Use CRM and dashboards to track pipelines, forecasts, and client interactions.
Monitor competitor activity and market trends.
Collaborate with Marketing to execute campaigns and promotions
Coordinate with Supply Chain for product availability and timely delivery.
Collaborate with QA to address product quality feedback.
Work with Finance to align sales targets with revenue goals
Qualifications & Experience
Bachelor’s degree in Business, Marketing, or related field (MBA an advantage).
7–10 years’ sales experience, with at least 3 years in a leadership role.
Proven track record of meeting/exceeding sales targets.
As a Sales Officer at Pullus Africa, your primary responsibility will be to drive sales and revenue growth by identifying and pursuing new customers, nurturing existing client relationships and ensuring excellent service delivery.
You will be actively involved in sales outreach, market analysis, product presentations and closing deals.
You will collaborate closely with the inventory and purchase teams to ensure that the company's poultry products and services meet the needs of clients in the agricultural sector, particularly smallholder farmers, commercial poultry producers and other industry stakeholders.
Key Responsibilities
Develop and execute effective sales strategies to achieve company sales targets and objectives.
Identify and pursue new sales opportunities across various sectors within the agricultural industry.
Build and maintain strong relationships with existing customers to ensure continued business and satisfaction.
Conduct market research to understand customer needs, industry trends, and competitor activities.
Present and promote the company’s products and services to potential clients, highlighting their value and benefits.
Create and deliver sales proposals, quotations, and contracts to prospective clients.
Conduct regular follow-ups with clients to close deals and achieve sales quotas.
Ensure accurate and up-to-date records of all sales activities, customer interactions and transactions.
Attend industry events, conferences, and trade shows to generate leads and expand the client base.
Collaborate with the marketing team to develop sales materials and promotional campaigns. Monitor client satisfaction and resolve any concerns to maintain strong relationships.
Provide feedback on customer preferences, challenges and demands to inform product development and service improvements.
Ensure compliance with all company sales policies, procedures and guidelines.
Report regularly on sales performance, key metrics, and pipeline activities to the sales management team.
Work closely with the customer support and operations teams to ensure smooth delivery of products and services to clients.
Requirements
Bachelor's Degree in Sales, Marketing, Business Administration, or any related field.
Minimum of 3 years sales experience in the agricultural industry or related sectors.
Proven ability to meet and exceed sales targets and develop lasting customer relationships.
Ability to identify and understand customer needs and provide appropriate solutions.
Solid understanding of market research and sales strategies.
Method of Application
Use the link(s) below to apply on company website.
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