Jobs at BOGO Beverages

Job Summary

• We are recruiting a motivated and performance-driven Sales Executive to join our growing team at a leading beverage company.
• The successful candidate will be responsible for driving sales growth, strengthening relationships with distributors and retailers, and expanding market penetration across Port Harcourt.
• This role is ideal for a self-starter with strong FMCG sales experience and a passion for achieving results in a competitive market.

Key Responsibilities

• Develop and implement effective sales strategies to achieve assigned targets within the territory.
• Identify, prospect, and onboard new distributors, wholesalers, and retail customers.
• Maintain and grow strong business relationships with existing customers.
• Conduct regular market visits to ensure optimal product availability, visibility, and competitive pricing.
• Execute promotional and in-market activation activities to drive sales volume and brand awareness.
• Monitor competitor activities and provide timely market intelligence and insights.
• Prepare and submit accurate daily, weekly, and monthly sales reports to management.

Requirements

• Must currently reside in or be very familiar with Port Harcourt.
• Proven experience in beverage or FMCG sales is required.
• Minimum qualification of OND / HND / B.Sc. in Marketing, Business Administration, or a related discipline.
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently, manage territories effectively, and consistently meet sales targets

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Job Summary

• The Key Account Executive will be responsible for managing, developing, and growing strategic relationships with key accounts across the Modern Trade and HORECA channels in Lagos Island and Mainland.
• This role focuses on driving distribution, accelerating sales performance, improving in-store execution, and strengthening brand presence across a premium portfolio of wines, spirits, and energy drinks.
• The ideal candidate is commercially savvy, highly driven, and possesses strong negotiation skills with solid knowledge of the Nigerian beverage market, particularly within Lagos.

Key Responsibilities

• Develop and maintain strong, long-term relationships with key accounts across Modern Trade and HORECA channels in Lagos Island and Mainland.
• Achieve assigned monthly and annual sales targets across the product portfolio.
• Ensure optimal product availability, visibility, pricing, and merchandising standards across all assigned outlets.
• Plan and execute tailored trade marketing initiatives and promotional activities to drive volume and brand visibility.
• Collaborate closely with distributors and internal logistics teams to ensure timely deliveries and consistent stock availability.
• Monitor competitor activities and provide actionable insights on pricing, promotions, and market trends.
• Negotiate trade terms, contracts, listings, and promotional agreements with key accounts.
• Track account performance and prepare periodic sales reports, forecasts, and market intelligence updates.
• Conduct regular outlet staff training on product knowledge, brand positioning, and service standards.
• Ensure full compliance with company policies, brand guidelines, pricing structures, and merchandising standards.

Key Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Experience: Minimum of 3–5 years’ experience in the FMCG or alcoholic beverage industry, with at least 2 years managing key accounts in Nigeria.
• Industry Knowledge: Strong understanding of the Nigerian Modern Trade and HORECA landscape, particularly within Lagos.