Key Account Sales Executive at BOGO Beverages

Job Summary

• The Key Account Executive will be responsible for managing, developing, and growing strategic relationships with key accounts across the Modern Trade and HORECA channels in Lagos Island and Mainland.
• This role focuses on driving distribution, accelerating sales performance, improving in-store execution, and strengthening brand presence across a premium portfolio of wines, spirits, and energy drinks.
• The ideal candidate is commercially savvy, highly driven, and possesses strong negotiation skills with solid knowledge of the Nigerian beverage market, particularly within Lagos.

Key Responsibilities

• Develop and maintain strong, long-term relationships with key accounts across Modern Trade and HORECA channels in Lagos Island and Mainland.
• Achieve assigned monthly and annual sales targets across the product portfolio.
• Ensure optimal product availability, visibility, pricing, and merchandising standards across all assigned outlets.
• Plan and execute tailored trade marketing initiatives and promotional activities to drive volume and brand visibility.
• Collaborate closely with distributors and internal logistics teams to ensure timely deliveries and consistent stock availability.
• Monitor competitor activities and provide actionable insights on pricing, promotions, and market trends.
• Negotiate trade terms, contracts, listings, and promotional agreements with key accounts.
• Track account performance and prepare periodic sales reports, forecasts, and market intelligence updates.
• Conduct regular outlet staff training on product knowledge, brand positioning, and service standards.
• Ensure full compliance with company policies, brand guidelines, pricing structures, and merchandising standards.

Key Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Experience: Minimum of 3–5 years’ experience in the FMCG or alcoholic beverage industry, with at least 2 years managing key accounts in Nigeria.
• Industry Knowledge: Strong understanding of the Nigerian Modern Trade and HORECA landscape, particularly within Lagos.