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  • Posted: Jul 16, 2026
    Deadline: Not specified
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  • Deekay Group (Nig.) Ltd is a leading importer of all types of finished goods into Nigeria. The company has a rich Nigerian legacy, launching business here in 1972. Deekay Group, with headquarters in Ikeja and branches in Ibadan, Kano and Asaba, has an unrivalled portfolio of finished goods including home appliances, building materials, rice, frozen fish and ...
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    Regional Sales Manager

    Role Description

    • The Regional Sales Manager is a full-time, on-site role based in Nigeria, responsible for driving sales growth and market penetration within an assigned region. Day-to-day activities include leading and mentoring regional sales teams, setting and monitoring sales targets, and analyzing regional market trends to identify opportunities and risks. The role involves building and maintaining strong relationships with distributors, retailers, and key accounts, while ensuring effective execution of sales strategies and promotional activities.
    • The Regional Sales Manager will collaborate with senior leadership and other departments to provide market feedback, optimize product offerings, and improve customer satisfaction.
    • Regular travel within the region is expected to visit customers, oversee field operations, and ensure alignment with company standards and objectives.

    Qualifications

    • Demonstrated experience in regional sales management, business development, or key account management within White Goods and Home Appliances, or related sectors.
    • Strong skills in sales planning, territory management, target setting, and performance monitoring, with a track record of meeting or exceeding sales goals.
    • Proficiency in market analysis, forecasting, and data-driven decision-making to identify growth opportunities and optimize regional strategies.
    • Effective relationship-building and negotiation skills, with the ability to collaborate with distributors, retailers, and cross-functional internal teams.
    • Leadership capabilities, including team coaching, performance management, and the ability to motivate diverse sales teams.
    • Solid communication and presentation skills, with the ability to prepare clear reports and communicate regional performance to management.
    • Working knowledge of CRM tools and basic office software (e.g., spreadsheets, presentations) to manage pipelines and report results.
    • Bachelor’s degree in Business, Marketing, or a related field; equivalent professional experience may be considered.
    • Good understanding of the Nigerian market and regional variations; willingness to travel regularly within the assigned territory.
    • Ability to work ethically

    go to method of application »

    Area Sales Manager

    About the job

    • The ideal candidate will be responsible for building out our sales and marketing strategy, sales forecasting reports, and sales pipeline. You will then monitor our sales performance with the goal of expanding our company's market share. Your collaborative nature and will help you succeed when coordinating with external distributors and internal sales and marketing teams.

    Experience:

    • Experience in Marine/Frozen fish/Seafood Industry is preffered.
    • Candidates with FMCG or Food distribution experience will also be considered.
    • 4-10 years of sales experience in FMCG
    • Computer literate (MS,EXCEL, WORD, POWERPOINT and OUTLOOK)
    • Experience using ERP, SAP or sales management software.

    Responsibilities

    • Monitor and report on sales performance
    • Manage and coach sales team
    • Assist in developing the annual marketing and sales plans
    • Build sales pipeline for new business opportunities

    Qualifications

    • Bachelor's Degree or equivalent experience
    • Previous experience in technical sales
    • Previous industry experience

    Method of Application

    Interested and qualified candidates should send their application to: kayode.sanni@deekaygroup.com using the Job Title as the subject of the mail.

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Average Salary at Deekay Group
₦ 147K from 6 employees
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