Job Vacancies at Prospa Technology Limited

Job Description

• The Public Relations Lead will proactively own and drive the development and implementation of our PR strategy to ensure there is positive awareness and perception of our brand.
• Your day to day responsibilities will include formulating and executing strategies, managing our agency partners, building and maintaining press and industry relationships, and running with title and project publicity campaigns.
• The goal is to ensure that our position on a wide number of topics is clearly communicated to the various stakeholders, such as policy makers, investors and the general public.

Job Responsibilities
What you’ll be doing:

• Understand our value proposition, customer and our brand deeply and use that knowledge to build a relevant, creative, on-brand PR strategy to authentically engage with them to drive brand awareness, consideration and/or conversion.
• Create truly engaging and interesting story angles that are effective in receiving media pick up as well as on-brand and consistent with our company positioning.
• Build and maintain a strong network of external PR partners & agencies to execute effectively on your strategy, including commercial negotiations etc.
• Data-oriented, with understanding and ownership of content KPIs. Able to build PR stories based on our own data for consumer behaviour, as well as conduct research to enrich our stories.
• Proactively engage and cultivate relations with media, industry, and other relevant stakeholders to promote our corporate image
• Identify challenges and emerging issues faced by the organization. Work with the leadership team to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
• Strategize, manage and implement strategic public relations plan
• Prepare press releases, media kits, speeches for company leaders, publicity materials, and promotional videos
• Manage external/foreign agencies
• Strategize, organize and plan events such as press conferences and events
• Take charge of the budgeting and evaluation for all PR related activities.

Job Requirements
Who we’re looking for:

• Knowledge of Nigeria media, with particular experience of mass market outlets
• Strong record of achievement of results in PR and relevant media work.
• Highly professional communications skills including ability to write to a journalistic standard.
• Strategic thinking and planning skills and experience.
• Excellent knowledge of social media trends to ensure PR works across all platforms
• A track record of working effectively with others using excellent negotiation and influencing skills to develop good working relationships.
• The ability to play a leading role in external relations, building relations with senior journalists, editors and public relations professionals and representing us with the media.

What You'll Need

• A Bachelor’s Degree in Public Relations, Communications, Marketing or similar field
• Minimum 5 years of experience in PR or similar field.
• Prior regional PR experience would be ad added advantage.
• A naturally inquisitive mind to question and adapt to the dynamic tech start-up or a fast paced innovative environment.
• Initiative to go beyond the call of duty and to deliver the best outcomes.
• Impeccable communication skills – you have an effortless command over your languages.
• Superb writing skills and demonstrated success in writing press releases.

Benefits
Why us?

• Medical cover
• Wellness perks
• Paid time off (leave days)
• We invest in our employees through career development & opportunities.
• You get to collaborate with and learn from smart and creative people.

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Job Description

• The ideal candidate will be responsible for managing and engaging with our online community in a way which builds product awareness.
• They will work cross functionally with customers to understand their business objectives in order to engage and manage effectively.

Job Responsibilities
What you’ll be doing:

• Management of our social media - Instagram, Twitter, Facebook, and YouTube, plus any emerging channels
• Improve the social media experience for our online community while considering new ways to foster our online growth.
• Organizing community events.
• Organizing and leading weekly community live sessions.
• Work with the marketing and creative team to bring product awareness campaigns across our social channels.
• Develop a social media strategy and calendar in collaboration with cross-functional teams.
• Develop and scale our influencer marketing strategy, including features in our work and partner with our ‘members’ on campaigns.
• Monitor and research industry developments, creative trends, and culturally relevant moments to push forward our social media efforts with speed and efficiency.
• Grow and engage our community across social media.
• Report analytics, helping drive quarterly goals and grow channel benchmarks.
• Identify new opportunities to grow the organic search channel.

Job Requirements
Who we’re looking for:

• Experience managing social media channels & a wider community for an innovative brand
• Experience managing creative development of photographic and video assets
• A love of writing and detailed content production, down to the last character, image crop, and line break etc.
• Your finger on the pulse of social trends and culture, knowing how and when to translate them into brand tactics whilst maintaining brand integrity
• Experience working with creatives, analysts and product managers

What You'll Need
You have:

• Proven work experience managing an online community.
• Hands on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research and Google Analytics.
• Knowledge of online marketing channels.
• Familiarity with web design.
• Excellent communication skills.
• Analytical and multitasking skills.
• B.Sc Degree in Marketing or relevant field.

Benefits
Why us?

• Medical cover
• Wellness perks
• Paid time off (leave days)
• We invest in our employees through career development & opportunities.
• You get to collaborate with and learn from smart and creative people.

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Job Description

• We’re looking to hire an SEM/PPC Specialist.
• The candidate will be responsible for the overall execution and performance of SEM and PPC campaigns for the business and to ensure that SEM campaigns are optimized, delivered within budget and meet expectations.

Job Responsibilities
What you’ll be doing:

• Discover and capture new growth opportunities in SEM
• Identify, investigate and resolve day-to-day campaign performance issues and opportunities with the team, including writing and testing ad copy, adjusting bids, expanding keywords and optimising landing pages
• Perform market research and testing on ad copy, partner features, and ad extensions to improve click-through-rate and quality
• Use Google Analytics and SEM tools to track and optimize performance
• Stay on top of industry changes, algorithm updates and their impact on our sites
• Management of the paid search campaigns across Google Ads, Facebook Ads, Microsoft Ads. etc
• Adapt campaign plans and briefs into paid search strategies.
• Build new PPC campaign structures in line with objectives and best practices.
• Conduct brand, non-brand and competitor keyword research.
• Optimize campaigns based on the identified KPIs.
• Make use of ad extensions and the latest ad features to push forward results.
• Utilize remarketing audiences to customize and personalize the user journey.
• Work closely with other digital media teams to collaborate on cross channel initiatives.

Job Requirements
Who we’re looking for:

• Someone with a clear focus on ROI/ROAS.
• You’re data-driven with deep business understanding.
• Thinks about the customer and the customers’ journey.
• Expects feedback and changes.
• Ability to thrive in a fast-paced, results-driven environment.
• A self-motivated and looks for innovative ways to get things done.
• A track record of rolling up your sleeves and doing whatever it takes to make things happen.
• Exceptional analytic abilities and excitement in finding opportunities in the numbers.

What You'll Need
You have:

• 3+ years experience with a proven track record of successful hands on management of PPC campaigns across Google Adwords.
• Experience of retargeting and display campaigns is highly desirable.
• strong analytical skills with the ability to interpret attribution data, historical results and understand the implications for future campaigns.
• Experience working with micro-targeted campaigns and sequential journeys would be an advantage.
• Must be able to work independently on own initiative and develop own briefs and campaign ideas.
• Working knowledge of GMP (Search Ads 360, Display & Video 360, Campaign Manager & Analytics 360) would be desirable.
• High knowledge driving traffic for affiliates and experience with Hubspot.

Benefits
Why us?

• Medical cover
• Wellness perks
• Paid time off (leave days)
• We invest in our employees through career development & opportunities.
• You get to collaborate with and learn from smart and creative people.

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Job Description

• We’re looking to hire a digitally and commercially savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns for our brand
• This is a great opportunity to grow, leveraging the power of an integrated talent, creative, production, paid media and analytics team.
• The Ideal candidate will have a passion and knowledge of influencer partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill our strategic objectives.

Job Responsibilities
What you’ll be doing:

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers.
• Develop content ideas and write and curate content.
• Research relevant industry experts, competitors, target audience and users.
• Brainstorm new, creative approaches to influencer campaigns.
• Keep abreast of emerging trends, technologies and influencers.
• Liaising with the creative and marketing team to create and coordinate marketing strategies that work across different channels
• Work with our marketing team to execute local campaigns to achieve brand consistency.
• Ensure all campaigns are tracked and develop a reporting framework for the business.
• Proactive problem solving and creating solutions mid-campaign.
• Oversee and manage the commercial performance of individual campaigns.
• Play a key role in driving campaign revenue.

Job Requirements
Who we’re looking for:

• Proven track record in outreach campaign strategies.
• In depth knowledge of social media marketing industry.
• Impeccable verbal and written communication skills.
• Well organized with great time management skills.
• Outstanding project management skills.
• Excellent interpersonal and relationship building skills.
• Networking aptitude.

What You'll Need
You have:

• 3 - 5 years experience in a similar influencer marketing role.
• Strong knowledge across Mega, Macro and Micro influencers.
• Experience growing and developing a project team.
• Ability to prioritize and manage multiple projects and budgets.
• Tech savvy. Constantly seeking out better software.
• Able to easily and quickly adapt to different design, collaboration and project management tools.

Benefits
Why us?

• Medical cover
• Wellness perks
• Paid time off (leave days)
• We invest in our employees through career development & opportunities.
• You get to collaborate with and learn from smart and creative people.