Jobs at Paga Nigeria

About the Role

• We are looking for a Product Marketer—a high-level individual contributor who is a master of the craft. This role isn't about managing a large tea; it’s about owning execution and strategy for our most critical product lines.
• You are a "full-stack" marketer who can pivot from high-level strategic positioning in the morning to writing high-converting UI copy in the afternoon. You will be the primary link between the product's technical capabilities and the customer's lived experience, ensuring that every feature we ship solves a real problem for Nigerians.

Key Responsiblities

• Product Narrative & Messaging: Develop the core value propositions and messaging frameworks for Paga’s consumer and merchant offerings. You ensure our voice is consistent, empathetic, and clear across every touchpoint.
• End-to-End GTM Ownership: Lead the execution of go-to-market plans for new features. You aren't just overseeing the plan; you are building the assets, coordinating the emails, and ensuring the "in-app" experience matches the marketing promise.
• Customer Advocacy: Act as the internal expert on our users. You’ll conduct interviews and dive into user behavior data to provide the Product team with actionable feedback that shapes the roadmap.
• Lifecycle Marketing: Work closely with the Growth team to design and optimize triggers, notifications, and educational content that move users from "signed up" to "power user."
• Competitive Intelligence: Stay three steps ahead of the fintech curve. You’ll monitor competitors and market shifts to ensure Paga remains the preferred choice for payments.
• Sales & Agent Support: Equip our massive agent network and sales teams with the narrative tools, one-pagers, and localized content they need to drive adoption on the ground.

Who You Are:

• The Master Practitioner: You have a deep toolkit. You know how to draft a push notification sequence and analyze a cohort retention chart yourself.
• The Bridge Builder: You can talk shop with Engineers and Designers while also being able to translate "tech-speak" into benefits that resonate with a market woman in Kano or a tech founder in Yaba.
• Execution-Focused: You thrive on getting things done. You take pride in the quality of your output and the speed of your delivery.
• Fintech Enthusiast: You aren't just looking for a job; you are obsessed with how technology can solve the "money problem" in Africa.

Requirements

• Experience: 5+ years of hands-on experience in Product Marketing. We are looking for someone who has "been in the trenches" at a fast-growing tech company (Fintech experience preferred).
• Writing Excellence: You must be an exceptional writer. You can write punchy, persuasive copy that drives action.
• Analytical Rigor: You are comfortable using tools like Amplitude, Mixpanel, or SQL to pull your own data and measure the success of your campaigns.
• Adaptability: You are comfortable with ambiguity and can pivot quickly in the fast-moving Nigerian fintech space.

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About the Role

• The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement.
• This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.

Primary Responsiblities
Social Media Management:

• Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
• Plan, schedule, and publish content in line with brand guidelines and campaign objectives
• Monitor comments, DMs, and conversations, escalating issues when necessary
• Stay on top of platform trends, algorithm changes, and emerging formats

Content Development:

• Develop platform-specific content ideas, captions, and storytelling angles
• Translate campaigns, announcements, and brand narratives into engaging social content
• Collaborate with designers, copywriters, and internal teams to deliver high-quality content
• Ensure consistent brand voice, tone, and visual identity across platforms

Video Shoot & Direction:

• Plan and coordinate short-form video shoots for social media
• Direct on-camera talent (employees, executives, creators) during video shoots
• Work with videographers and editors to produce platform-ready video content
• Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)

Analytics & Measurement:

• Track and analyze social media performance using platform analytics and third-party tools
• Measure reach, engagement, follower growth, video performance, and conversions
• Produce regular performance reports with insights and recommendations
• Use data to continuously refine content strategy and posting cadence

Requirements

• 1–3 years experience managing social media accounts for a brand or organisation
• Strong understanding of social media platforms, trends, and best practices
• Hands-on experience with short-form video content and on-set direction
• Strong copywriting and storytelling skills
• Experience analysing social media data and translating insights into action
• Familiarity with social media management and analytics tools
• Ability to manage multiple projects and deadlines