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  • Posted: Mar 2, 2022
    Deadline: Not specified
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  • Our mission is to power a new wave of prosperity across Africa. By enabling global digital payments on a continent that’s been largely cut off from the digital economy, we’re creating the infrastructure to power Africa’s growth in the 21st Century. Founded in 2016 by a team of ex-bankers, entrepreneurs and engineers, we provide the under...
    Read more about this company

     

    Performance Marketing Specialist

    About the Role

    • We intend to grow our online acquisition globally. We also intend to be very visible on all online channels. We’re looking for someone with successful online ads buying experience to build out our online ads system in conjunction with our agencies.
    • This person will also be responsible for our reporting as they’ll be able to analyze all our efforts and make useful recommendations.

    Responsibilities
    Ownership of The Top of the funnel:

    • You’ll be responsible for managing and optimizing all lead acquisition channels, online and offline
    • You’ll collaborate with product, engineering, customer success, and service delivery teams to craft campaigns that drive lead acquisition
    • You’ll work with Product and engineering to create landing pages that convert
    • You’ll work with the content team to make content that holds attention and drives action
    • You’ll keep the performance of campaigns across channels at the tip of your fingers, and draw actionable insights regularly
    • Meet specific lead generation target numbers that drive business growth
    • You’ll be proactive in chasing growth opportunities for the business
    • You’ll be directly responsible for the conversion funnel across all channels, managing our spending budget, while continuously optimizing around lead acquisition costs

    Experimentation:

    • You’ll create and manage processes around (A/B) testing and experimentation
    • Maintain a system that tracks all our lead acquisition experiments and our progress with each experiment

    Reporting:

    • You’ll take the lead on detailed reporting and analysis of all our lead generation efforts
    • You’ll be primarily responsible for helping the business understand what it means, and generating actionable insights from them

    Job Requirements
    You’ll be a great fit if you have the following skills:

    • You have 3-5 years of experience driving high-volume, high-quality lead acquisition for products
    • You have a good grasp of spreadsheets and analytics tools
    • You have strong written and verbal communication skills and are keen on getting better at both
    • You’ll constantly search for and remain on top of paid acquisition trends and best practices
    • You have a very experimental mindset, and understand that the work in the funnel is never truly done
    • You have a deep sense of ownership of your work, and a high degree of attention to detail
    • You’re creative, ROI-driven, always looking for more effective ways to execute, and have an analytical approach to execution
    • You have experience managing lead acquisition across various channels, including but not limited to; social, search, content, and offline channels
    • You have experience optimizing various aspects of a PPC campaign; keyword research, bid management, copy and creatives, landing pages, and the general acquisition funnel
    • You have a good grasp of Google, Facebook, LinkedIn, and Twitter advertising platforms
    • You have a good grasp of HTML and most emailing platform
    • You have experience conducting A/B tests and optimizations

    go to method of application »

    Creator Marketing Specialist

    About the Role

    • We intend to grow our creator audience globally. We also intend to be very visible on all online channels. We’re looking for someone who’s ideally a member of the creator community or is at least at home within it.
    • This person will also be responsible for our creator acquisition efforts across all our products.

    Responsibilities
    Engagement and Evangelism:

    • Responsible for implementing tactics to expand our creator audience and drive thoughtful engagement across our platforms
    • Working to create a positive and engaging experience for users on the platform and for followers on social media
    • Growing, monitoring, and incentivizing creator communities across social networks and digital channels
    • Engage in a  combination of community engagement that drives brand awareness and customer acquisition. It’ll also be customer advocacy that drives retention
    • Take the lead on defining what our community is, and segment them in a system that helps us give and extract value effectively
    • Manage all community-led offline efforts
    • Work closely with the rest of the marketing team to leverage content and other assets to engage and inspire our community

    Communications:

    • Play a key role in shaping our voice
    • Lead all the comms initiatives across all segments of our community

    Research Reporting, and Intelligence:

    • Relay valuable insights to relevant stakeholders across the business
    • Responsible for optimizing our performance across multiple channels, based on the insights you’ve garnered
    • Monitor trends and use them to guide our efforts
    • Write regular reports that will pack insightful punches and inform our future initiatives

    Job Requirements
    You’ll be a great fit if you have the following skills:

    • You have proven experience fostering communities across multiple platforms e.g. Facebook, Whatsapp, Telegram, etc.
    • Experience with offline events and communities is not a requirement, but it’s a nice-to-have
    • You’re very familiar with the creator space
    • You have experience creating content across a range of formats
    • You have an understanding of digital trends, how they work, and how they change fast
    • You have experience using analytics tools and suites
    • You’re a persuasive writer, with strong verbal communication skills to go with it
    • You’re comfortable executing email campaigns or running basic ads. It’s not a requirement, but it’s nice to have
    • Your first instinct is to be optimistic and positive, even under pressure
    • You have an insatiable appetite for trends and the pulse of the zeitgeist
    • You have a high fluency in the world of social across all major platforms (Twitter, Facebook, Instagram, Tiktok, LinkedIn)
    • You have strong project management skills
    • You’re comfortable working effectively in a fast-paced, kind, and excellent team
    • You have a very experimental mindset, and understand that the work is never truly in its final form
    • You are result-oriented because while content isn’t just good because it’s pretty, it’s great because it produces results that data can show us.

    Method of Application

    Use the link(s) below to apply on company website.

     

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Average Salary at Flutterwave
₦ 225K from 11 employees
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