Ongoing Recruitment at ReelFruit

 The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos. The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts. The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.

DUTIES & RESPONSIBILITIES:

Team Leadership & Management

• Supervise and mentor merchandisers and supervisors
• Set team targets and KPIs, provide regular feedback and coaching
• Monitor performance and drive accountability

 Sales Strategy & Execution

• Develop and implement trade-specific sales strategies
• Align sales initiatives with the company’s commercial goals
• Conduct ongoing market intelligence and competitive analysis

 Customer Relationship Management

• Build and nurture relationships with existing clients and key partners
• Ensure excellent post-sales engagement and satisfaction
• Oversee the effective management of key distributor and trade accounts

 Sales Reporting & Analysis

• Analyze data to inform decisions and improve execution
• Provide timely market insights and actionable sales reports
• Forecast and project market trends in collaboration with leadership

 Lead Generation & Qualification

• Identify and qualify new business opportunities within Lagos’ open market
• Maintain and update leads accurately within CRM systems
• Support business development efforts to expand client base
•  Cross-functional Sales Strategy Execution
• Collaborate with marketing to implement sales campaigns
• Align with product and support teams to understand offerings and deliver superior service
• Represent field challenges and insights in internal strategy sessions

Educational Qualifications, Experience & Requirements

• B.Sc./HND in Marketing, Business Administration, or related discipline
• Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
• Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
• Strong communication, presentation, and negotiation skills
• High proficiency in sales data interpretation and use of CRM tools
• Strategic thinker with hands-on execution skills
• Demonstrated ability to lead a team and drive performance in a fast-paced environment

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The Account Officer is responsible for recording and reconciling financial transactions, managing accounts receivable and payable, preparing financial reports, and ensuring compliance with accounting standards and company policies. The role requires strong analytical skills, attention to detail, and the ability to work in a dynamic and fast-paced environment.

DUTIES & RESPONSIBILITIES:

Financial Transactions & Record-Keeping

• Accurately record and process all financial transactions in Xero accounting software.
• Maintain well-organized records and supporting documents for all transactions.
• Post journal entries and ensure accurate classification.
• Track and process vendor payments in alignment with the cash budget.
• Reconcile customer payments with invoices and maintain up-to-date records.

Accounts Receivable Management

• Monitor accounts receivable ledger for overdue payments and follow up with customers to ensure timely collection.
• Generate and distribute customer invoices and statements.
• Investigate and resolve discrepancies related to customer payments.
• Develop strategies to reduce aged receivables and improve cash flow.

Bank & Cash Reconciliation

• Prepare and perform bank reconciliations and ensure accurate financial reporting.
• Handle cash and cheque lodgements into company accounts.
• Manage petty cash and reconcile expenses regularly.
• Monitor and report on daily cash flows.

Financial Reporting & Compliance

• Assist in the preparation of monthly and quarterly financial reports.
• Maintain the fixed asset register in Xero and ensure accuracy in asset tracking.
• Ensure adherence to financial policies and regulatory requirements.
• Provide necessary documentation for audits and support audit processes.

Inventory & Stock Management

• Implement effective stock-taking procedures to track purchases and sales.
• Conduct regular inventory counts and reconcile with financial records.
• Identify and report on stock discrepancies.

Budgeting & Forecasting

• Support the preparation of annual budgets and forecasts.
• Track actuals vs. budget and conduct variance analysis.
• Assist with cost analysis and recommend cost-control measures.

Educational Qualifications, Experience & Requirements

• B.Sc./HND in Accounting, Finance, or a related discipline.
• Minimum of 2–4 years of experience in accounting or finance roles.
• Experience in a manufacturing or FMCG setting is an advantage.
• Professional certification (ACA, ACCA, or CIMA) is a plus.
• Solid understanding of financial reporting, general ledger accounting, and reconciliation.
• Strong knowledge and experience in accounts receivable management.
• Proficiency in accounting software (Odoo preferred) and Zoho 
• Excellent analytical and problem-solving skills.
• Ability to meet deadlines and manage priorities under pressure.
• High level of integrity, accuracy, and professionalism.

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 The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Benin & Warri). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.

DUTIES & RESPONSIBILITIES:

Prospecting & Lead Generation

• Identify and research potential clients within the assigned territory.
• Qualify leads and determine conversion potential.
• Develop and execute a structured prospecting plan to attract new clients.

Relationship Building & Account Management

• Establish and maintain strong relationships with key decision-makers.
• Understand customer needs and propose solutions that align with their business goals.
• Manage accounts to drive upselling and cross-selling opportunities.

Industry Knowledge & Product Expertise

• Stay up to date with industry trends and market dynamics.
• Maintain a strong understanding of ReelFruit’s products and offerings.

Sales Calls & Presentations

• Conduct effective discovery calls and in-person presentations.
• Handle objections and negotiate contracts with a focus on closing deals.

Sales Strategy Implementation

• Execute strategic sales plans as defined by the Sales Manager.
• Gather feedback from clients and analyze competitor activity to refine sales tactics.

Performance & Reporting

• Meet or exceed monthly, quarterly, and annual sales targets.
• Analyze sales performance data to identify gaps and opportunities.
• Submit accurate weekly and monthly sales forecasts and reports.

Educational Qualifications, Experience & Requirements

• HND/B.Sc./B.A in Business Administration, Marketing, or related field
• Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Ability to analyze and solve problems using data
• Target-driven, self-motivated, and results-focused
• Collaborative mindset and strong work ethic
• Proficient in reporting and performance tracking