Swifta Systems and Services is a professional services company focused on technology service delivery and business change management.
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Develop and execute storytelling strategies to enhance brand awareness and engagement.
Collaborate with the marketing team to identify key messages and themes for storytelling.
Create compelling stories, narratives, and content that align with our brand's values and resonate with our target audience.
Write and edit marketing materials, including blog posts, articles, social media posts, email campaigns, website content, and more.
Conduct research to gather insights and data to inform storytelling efforts. 6. Stay updated on industry trends, best practices, and emerging storytelling techniques.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
Proven experience as a storyteller, content creator, or copywriter in a marketing or creative agency setting.
Exceptional writing and storytelling skills, with a strong ability to craft compelling narratives and messages
Drive sustainable financial growth through robust network development.
Create and implement strategies for business development.
Forging strong relationships with agents and partners.
Initiation and scale-up of the agent network.
Manage agent network and the overall operations of agents while ensuring compliance with agreements/contracts.
Identify agent coverage and gaps to ensure a good quality agent network.
Monitor financial performance to ensure business alignment and profitability.
Provide market and competitive analysis on agency banking offerings.
Design schedule and drive market communications activities.
Responsible for the Ideation, development and commercialization of substantially new products and services on the agent banking channel.
Determination of product pricing by utilizing market research data.
Reviewing associated product costs and anticipating product volume.
Drive effective support to agents.
Revenue assurance.
Coordinate promotion activities including agreed marketing activities and branding of agents locations to create product awareness and drive transaction numbers.
Identify bottlenecks in process flows and products for effectiveness.
Create and drive Go-To-Market strategies for new products or enhancements to the agent banking channel.
Drive effective initial and refresher training of agents and field officers.
Collaborate with local partners to increase service options on agents.
Development of new sources of competitive advantage.
Tracking performance of the channel in relation to customer experiences.
Hire and build the required teams, with a proper structure across their region.
Facilitate and steer the growth of the company throughout their region.
Manage numerous international partners, including intergovernmental organizations.
Be accountable for achieving milestones and financial targets set by shareholders.
Extend product portfolio offering when and as needed, on the basis of the existing business proposition and strategy.
Generate and provide weekly and Monthly reports as may be required.
Act as the spokesperson in the territory they reside.
Drive corporate strategy with Government across states, Markets, Partnerships with Financial institutions/Super Agents/ Aggregators and Renewable energy value chain.
Qualification and Requirements
Bachelor’s Degree or its equivalent in relevant discipline.
Minimum 3 years professional experience with solar and/or electronic sales
A thorough understanding of Agency Banking products and services.
Knowledge of agency banking in Sub-saharan Africa is a significant bonus.
A deep understanding of the Nigerian financial & economic markets and regulations is
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