Marketing Roles at Lafam Facility Management Limited

Responsibilities: 

• Collaborate with the Head of Marketing to prepare and implement the company’s Marketing and Business Development Plan and strategy for meeting business goals.
• Generate project/business opportunities and RFP’s through customer contact to meet company’s business plans and growth strategies. 
• Drive the sales process from inquiry/RFP coordination through “Closing the Deal”
• Regular planning meetings and proposal development with prospective partners.
• Developing advertising opportunities with trade partners. 
• Evaluating marketing campaigns. 
• Contributing to and developing long-term marketing plans and strategies. 
• Support the Head of Marketing.
• Maximize company product offerings on all trade partner opportunities including direct marketing activities.
• Prospect new potential clients and maintain existing customers relationship within the commercial FM industry
• Track and report current status of potential projects, markets, Customer news, and developments
• Lead the development and preparation of Pre-Qualification, formal presentations
• Ensure all communication with customers are in accordance with our standards and correct in content and format.
• Understand the services and prospective client profile. 
• Submit weekly reports to the Head of Marketing. 

Requirements:

• Minimum of BA/BS degree or equivalent work experience.
• Experience in marketing preferred with a track record.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Reporting Line: Head of Business Development.

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Responsibilities: 

• Planning, developing and implementing effective marketing communication campaigns. 
• Using the full marketing mix for the company’s marketing communications 
• Understanding the product and customer profile. 
• Monitoring and reporting on competitor activity and generating leads for products and services.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. 
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. 
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
• To generate traffic, convert visitors into leads, and then nurture them into converted customers.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Submit weekly reports to the Head of Marketing. 

Requirements. 

• Previous experience in a similar role. 
• Minimum academic qualification; HND.
• Strong project management/organisational skills. 
• Ability to use spreadsheets to analyse data and spot trends. 
• Understanding of customer segmentation.
• Reporting Line: Head of Business Development.

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Responsibilities:

• Negotiate potential contract adaptations or extensions when needed
• Adapt to new tendencies and encash opportunities in the market
• Liaise internally with the business departments
• Act as a resource person for management with respect to sales and marketing issues
• Assess the targeted quality of business coming in; refocusing efforts if off track.
• Ensure efficient communication of marketing activities to sales team.
• Perform other duties as assigned
• Submit weekly reports to the head of marketing.

Requirements. 

• Previous experience in a similar role. 
• Strong organizational skills. 

Reporting Line: Head of Business Development. 

Skills: 

• Good Targeting.
• Pitch Writing and Creativity.
• Negotiating Skills.
• Cutting through the edge
• Adaptivity and commercial awareness