Marketing Executives at Lafam Facility Management

Responsibilities: 

• Planning, developing and implementing effective marketing communication campaigns. 
• Using the full marketing mix for the company’s marketing communications 
• Understanding the product and customer profile. 
• Monitoring and reporting on competitor activity and generating leads for products and services.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. 
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. 
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
• To generate traffic, convert visitors into leads, and then nurture them into converted customers.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Submit weekly reports to the Head of Marketing. 

Requirements. 

• Previous experience in a similar role. 
• Minimum academic qualification; HND.
• Strong project management/organisational skills. 
• Ability to use spreadsheets to analyse data and spot trends. 
• Understanding of customer segmentation.
• Reporting Line: Head of Business Development.