Marketing Lead at Emergency Response Africa (ERA)

Job Summary

• This role is ideal for someone who is making healthcare accessible and has experience marketing health products or services.
• The ideal candidate is a creative thinker, an excellent storyteller, and focused on using data to achieve results.

Responsibilities
In this role, you will:

• Conduct extensive research on ERA’s B2B target audience to understand their challenges and priorities and align marketing strategies to meet their needs
• Co-create and execute ERA’s marketing strategy
• Create compelling story-based content for web, email, social, and print communication channels
• Create regular content that positions ERA as a thought leader in emergency medical response and workplace safety to generate inbound partner and customer leads
• Manage Google search ad campaigns to ensure ERA is found by those who require our services
• Work to improve organic search ranking using SEO strategies
• Optimize the customer journey to increase conversion of leads to customers
• Create an on-brand presentation and promotional materials
• Build the ERA brand and help to grow a community of passionate customers and partners
• Seek and use customer feedback to promote retention, support customer success
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, Net Promoter Score, and ROI

Requirements

• Relevant educational qualifications (Degree, Professional Development Certificates)
• 3 - 5 years of relevant content marketing experience
• Excellent communication and interpersonal skills
• Demonstrated experience creating content across web and social platforms and running marketing campaigns
• Demonstrated experience achieving ROI on marketing efforts and using data to improve results
• Experience using Google Ads, Facebook/Instagram Ads, Google Analytics
• Understanding of SEO principles
• Good eye for detail and design. Ability to create simple visuals using platforms like Canva.
• Video creation and editing skills e.g., Camtasia, are a major bonus
• G Suite, Microsoft Word, PowerPoint, and Excel required.