Marketer at Citizen's Voice 97.1 FM

Role Summary

• Responsible for driving revenue growth, securing advertising contracts, attracting sponsorships, and promoting the station’s programmes and brand to prospective clients and partners.

Key Responsibilities

• Identify and secure advertising clients, sponsorships, and strategic partnerships.
• Develop and execute marketing strategies to increase station revenue and market share.
• Prepare proposals, pitch advertising packages, and negotiate commercial deals.
• Build and maintain strong relationships with advertisers, agencies, and corporate clients.
• Promote station programmes, events, and promotional campaigns.
• Monitor market trends and competitor activities to identify business opportunities.
• Meet assigned sales targets and submit regular performance reports.

Key Performance Indicators

• Achievement of monthly and quarterly revenue targets.
• Number of new clients and advertising contracts secured.
• Client retention and satisfaction rate.
• Sponsorship deals and strategic partnerships secured.
• Growth in the station’s advertising portfolio and market visibility.

Qualifications

• Interested candidates should possess a Bachelor`s Degree with 6 - 10 years experience.

Required Competencies:

• Strong communication, negotiation, sales, networking, presentation, and relationship-management skills.