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ROLE SUMMARY

• This is a strategy-driven organic social media management role, not a content creation role, and not a paid advertising role. The candidate will not be filming or editing content; a videographer is already in place for that. The candidate will not be managing paid ad campaigns; a separate Digital Media Buyer role covers that. This role owns how content gets planned, scheduled, posted, captioned, and engaged with across owned social channels, with strategic ownership of the overall social media calendar and growth approach.

CORE RESPONSIBILITIES

Social Media Strategy

• Own and evolve the content pillar strategy (Founder Story, Expert Authority, Product in Real Life, CEO Behind the Scenes, Community and Culture)
• Build monthly content calendars aligned to the established weekly posting rhythm and the content delivered by the videographer
• Recommend strategy adjustments based on what is and is not driving engagement and growth
• Develop platform-specific strategy as needed (Instagram primary, with recommendations on TikTok, Facebook, and YouTube as relevant)
• Bring informed point of view and proposed strategy to planning conversations, rather than waiting to be told what to post

Scheduling and Publishing

• Schedule and publish all approved content across owned social channels on a consistent cadence (currently 5 days per week on the feed)
• Manage the content scheduling tool (currently Later) and ensure nothing is missed or delayed
• Coordinate timing with the videographer's delivery schedule so content goes out within the planned windows
• Maintain a rolling content calendar visible to the founder, showing what is scheduled and what is needed

Caption Writing and Voice

• Write captions in the founder's authentic first-person voice: personal, energetic, confident, and specific rather than generic or advisory
• Match caption tone to content pillar (educational and authoritative for Expert Authority content, warm and personal for Founder Story content, etc.)
• Maintain consistent brand voice across all platforms while adapting format to each platform's norms

Community Management and Engagement

• Monitor and respond to comments and DMs in a timely manner, in the founder's voice or an approved brand voice
• Identify and escalate any sensitive, negative, or time-critical messages to the founder directly
• Proactively engage with community members, customers, and relevant accounts to build relationships and visibility
• Identify user-generated content and customer tags worth resharing

Performance Reporting and Optimization

• Track engagement, follower growth, reach, and content performance across all managed channels
• Report monthly on what content is performing best and why, with clear recommendations
• Identify trends, formats, or topics worth testing based on performance data and platform trends
• Flag underperforming content patterns early rather than continuing them by default

WHAT THIS ROLE IS NOT

• To avoid mismatched expectations, this role explicitly does not include the following. These are owned by other people or roles already in place:
• Filming, shooting, or editing video and photo content (owned by the contracted videographer)
• Paid social or Google ad buying, campaign management, or ad budget strategy (covered under a separate Digital Media Buyer role)
• Email marketing execution in Klaviyo (coordination is expected, ownership is not)
• Bookkeeping, accounting, or financial reporting
• Website or Shopify management

REQUIRED EXPERIENCE

Requirement

• Minimum 3 to 5 years managing organic social strategy for a brand or founder personal page, with measurable growth results to show
• Strong working knowledge of Instagram (primary), TikTok, Facebook, and YouTube
• Demonstrated experience building and maintaining multi-week or monthly content calendars
• Strong caption and short-form copywriting skills; ability to write convincingly in a founder's first-person voice
• Experience managing comments, DMs, and community engagement professionally and on-brand Beauty, hair care, or CPG experience
• Strongly preferred; understanding of the natural hair or beauty community is a significant plus 
• Experience with social scheduling platforms (Later or similar) preferred
• Ability to translate platform analytics into plain-language insight and recommendations, not just exported numbers

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What You’ll Do

• Build, modify, and maintain multi-step lead-capture flows and web experiences
• Develop backend functionality using PHP and MySQL
• Integrate and troubleshoot third-party APIs
• Create and maintain logging, reporting, and analytics solutions
• Improve conversion performance through iteration and optimization
• Write maintainable, reusable, and production-safe code
• Work within existing systems and improve legacy implementations where needed
• Collaborate asynchronously with the engineering team and communicate progress clearly

Required Qualifications

• 3+ years of full-time professional PHP development experience working on a team
• Hands-on experience using AI coding tools in production environments
  (Claude Code preferred; experience with Cursor, GitHub Copilot, Windsurf, or similar AI-assisted development tools accepted)
• Intermediate to Advanced MySQL experience including:
  • Schema design
  • Query writing and optimization
  • Safely updating production data
• Intermediate to Advanced JavaScript skills:
  • Strong vanilla JavaScript
  • DOM manipulation
  • Events
  • Fetch / async operations
  • JSON handling
• Intermediate to Advanced CSS skills:
  • Responsive and mobile-first development
  • Cross-browser compatibility
  • CSS custom properties
• Experience with Git and collaborative development workflows
• Strong written and verbal English communication
• Ability to independently solve problems and work with minimal supervision
• Comfortable maintaining and improving existing or legacy codebases

Nice to Have

• Go (Golang)
• Python
• AWS experience (EC2, Lightsail, Apache configuration, deployments)
• PostgreSQL
• Linux / Shell experience (SSH, deployments, cron, command line)
• Experience with:
  • Multi-step form flows
  • Lead generation
  • Performance marketing
  • Conversion funnel analytics
• Experience integrating and debugging REST APIs

What Success Looks Like

• Independently ships production-ready flow updates
• Uses AI coding tools effectively while maintaining code quality
• Builds reliable logging and reporting solutions
• Delivers clean API integrations with proper error handling
• Communicates proactively and requires minimal oversight