Latest Jobs at Diageo

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Top Accountabilities

• Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
• Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
• Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
• Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
• Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications, Experience, And Leadership

• Strategic thinking - A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.

Flexible Working Statement

• Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

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Purpose Of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.
• This role is charged with developing and executing content strategies that drive brand awareness, engagement, and conversion in line with MBPs. The role will also have the responsibility of consistently measuring and improving performance of the digital content strategy on an ongoing basis to ensure that all content contributes to the overall brand and business objectives.

About The Role

• Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.
• Guide the creation of compelling content that optimises strategic media channels.
• Collaborate with brand marketing teams to establish appropriate goals, budgets, and strategies that contribute to achieving overall brand objectives.
• Work closely with agency partners to execute plans that are both efficient and effective re delivering desired business outcomes.
• Lead strategic thinking for the SWC media and digital landscape, employing innovative and creative approaches to enhance brand salience, and cultural relevance, positioning the brand ahead of competitors.
• Drive a culture of compliance within the Marketing team, ensuring adherence to relevant regulations and requirements such as DMC, GAR, and CARM.
• Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to enhance brand visibility and drive customer acquisition and retention.
• Performance Analysis: Monitor and analyze the performance of content and media campaigns, leveraging data and insights to optimize strategies and achieve measurable results.
• Collaborate closely with internal teams, including marketing, product development, sales, and creative, to ensure alignment and integration of content and media efforts with overall brand objectives.
• Develop and manage the content budget effectively, ensuring efficient utilization of resources and alignment with business goals.

Qualifications, Experience, And Leadership

• Minimum 3 years’ experience in brand management, digital marketing experience is preferred
• Proven experience in content creation, digital marketing, and media planning, preferably in the FMCG or consumer goods industry.
• Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.
• Excellent creative and storytelling skills, with the ability to develop compelling narratives and content that resonate with diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
• Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.